The grand opening of Vibram's first store will take place Saturday, April 14 with a ceremonial ribbon cutting ceremony at 12 p.m. The store at 292 Newbury Street in Boston, MA.
“For the first time we will provide our customers with a hands-on brand experience that educates them on the world of Vibram, our partners and our products,” said Tony Post, president and CEO of Vibram, USA.
Headquartered in northern Italy, Vibram's US offices based in Concord, MA. In 2006 Vibram introduced Its first finished product: Vibram FiveFingers, a revolutionary and patented glove-styled shoe.
The flagship location will feature “experience zones” throughout the floor allowing visitors to wear test FiveFingers on inlaid marbles, woodchips, grass, stones and even a bumpy yellow safety strip used in the subway.
The store will also display an interactive timeline area summarizing the company's 70-year legacy in sole design. Throughout the space, it will showcase partners' product on a themed, rotating basis. A “living wall” of plants will discreetly mask the register area, creating a private checkout experience.
The Ambiance and vibe of the flagship store is a direct reflection of Vibram's Outdoor and Italian heritage, with natural materials, complimentary espresso, and historic brand items. The space will offer select models of Vibram FiveFingers As well as a few models only sold in Europe.
“We consider this more of a brand interaction than a store,” explained Post. “We want visitors to experience Vibram In an unconventional way. Every office employee will have the opportunity to work in this space in order to collect valuable feedback from our consumers on a daily basis.”