Spy Becomes USA Cycling Sponsor
SPY, the Southern Calif.-based purveyor of technical sunglasses, goggles and prescription eyewear, has joined USA Cycling as an official sponsor…
Nau Debuting Latest Fall/Winter Collection at OR Winter Market
Nau, the urban and outdoor apparel company, will introduce their latest collection for Fall/Winter 2012 at the upcoming Outdoor Retailer Winter Show. The collection is a mash up of urban styling and outdoor performance with products that work in a variety
La Sportiva Announces New Skis, Redesigned Line of Boots Ahead of Winter Trade Show Season
La Sportiva North America announced that it will introduce three new skis and a redesigned line of ski boots for the 2012-13 winter season. La Sportiva will debut its new skis and boots at the 2012 OR Winter Market, SIA Snowshow and ISPO tradeshows…
Airwalk Partners with MMA Athlete Jason Miller
Airwalk announced a partnership with professional MMA athlete and media personality Jason “Mayhem” Miller…
TNF, Life is Good and Patagonia Lead Outdoor Social Media Awards
Outdoor Magazine said The North Face, Life is Good and Patagonia were the top outdoor companies in its 2011 Social Media Awards…
Warrior Sports and Liverpool Football Club Announce Partnership
Warrior Sports Inc. and Liverpool Football Club officially announced a deal which sees Warrior become the club's official kit supplier. The deal, which will come into play from June 1st 2012, will see Warrior create the Liverpool FC home, away and th
Spalding and Sportsfield Specialties Announce Strategic Partnership
Spalding, a division of Russell Brands LLC, and Sports Specialties LLC, a wholly-owned subsidiary of Sportsfield Specialties Inc., based in Delhi, NY, announced an agreement making Sports Specialties the exclusive licensee for Spalding indoor sports cons
Zappos.com Targeted in Cyber Attack
Zappos.com CEO Tony Hsieh told the online retailers 24 million customers Sunday that the company was the victim of a cyber attack, but that the database that stores customers’ critical credit card and other payment data was not affected or accessed.
Warrior Replaces Adidas as Liverpool Sponsor
Warrior Sports reportedly reached a sponsorship deal with the English soccer club Liverpool, replacing Adidas. Warrior, owned by New Balance, is said to have paid £25 million a year for the rights, twice what Adidas currently pays…
Gramicci Creates New Sales Position to Support Dealers
Gramicci has hired Lori Nuss to fill the new position of U.S. regional manager of sales, where she will manage mountain state sales and maximize brand exposure in Gramicci growth regions. Gramicci created the positions to better serve its growing number o
Haiku by Sharon Eisenhauer Adds Two Staff
Haiku by Sharon Eisenhauer, Inc., which makes bags and other accessories for women, has added Eva Farah and Jenn Knaus, to its growing internal team…
NSSF Expands ATF Compliance Consulting Program
When it comes to record keeping and maintaining internal controls, firearms retailers need to “sweat the details,” but the National Shooting Sports Foundation® reminds them that they don't have to go it alone…
SHOT Show 2012 Kicks Off Today
Las Vegas is center of the shooting sports universe today as nearly 60,000 firearms industry professionals make their way to the city to the annual Shooting, Hunting and Outdoor Trade Show to get a first look at the new products and services they hope wil
Brooks-Range Introducing New Jacket and Technology at ORWM
Brooks-Range Mountaineering Equipment will be introducing the Mojave Jacket during the Outdoor Retailer Winter Market trade show in Salt Lake City. The jacket is the first 800-fill down jacket made with the new DownTec™ water-resistant technology…
L.L. Bean Bootmobile Hits the Road
As the launch of its 100th Anniversary celebration draws near, outdoor retailer L.L. Bean debuted the “L.L. Bean Bootmobile” — a larger-than-life embodiment of its most iconic product. The 13-foot high and 20-foot long vehicle was revealed to employees a
