Liberty Bottleworks has partnered with online customizing powerhouse Zazzle to enable individual consumers have their artwork printed on Liberty bottles in quantities as low as one bottle.
Consumers place their order through Zazzle, where they can upload anything from a scan of a charcoal drawing to a photograph, and each order is fulfilled at Liberty's Yakima, WA factory. At Liberty, the custom artwork is printed using the company's one-of-a-kind cylindrical digital printer. Individual custom bottles will retail from $27.95 for a 24-ounce bottler to $29.95 for a 32-ounce bottle, compared to $16-$18 for an in-line bottle.
“The custom side of our business has exploded in the last year with large and small businesses looking to promote their brand with a quality American-made product,” said Liberty Executive Vice President and Co-Founder Ryan Clark. “And while our minimums for custom orders are very low at just 72, it wasn't cost-effective for customers to order a single or small number of custom bottles until we partnered with Zazzle.”
Like all Liberty bottles, each custom bottle ordered from Zazzle is made from 100 percent recycled aluminum and is BPA-free inside and out. Bottles feature the company's patent-pending quarter-turn cap that clicks to let users know it's closed and deep drawn construction to prevent dents. A flexible food-grade liner inside each bottle keeps beverages tasting like they should and prevent bacteria from gaining a foothold.
“We aim to provide our customers with the highest quality, customized products. Zazzle also invests and believes in supporting 'Made in the U.S.' manufacturing -given Liberty's local manufacturing, they were a natural fit for our partner program,” said Dave Gross, senior director of product development. “The bottles have been incredibly popular because of their terrific quality, and customers have loved the ability to purchase individual bottles with best-in-class customization printing quality on Liberty bottles.”
Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards and invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005, the company is based in Redwood City, CA.
