Vasque to Sponsor U.S. Adventure Racing Association
Vasque announced its partnership as the official footwear of the United States Adventure Racing Association
for 2014…
Billabong Appoints Women’s Global GM
Susan Branch, former SVP & global head of product for the Roxy and Quiksilver brands, has been named as Billabong‘s new global general manager for Billabong Women’s…
Diamondback Equips First Pro Cycling Team
Diamondback Bicycles, which traces its roots to BMX, has signed on to equip its first pro road-cycling team as part of its plan to build mindshare with serious road bikers and independent bicycle dealers…
Vecchione to Spearhead North American Distribution for New Activewear Brand
Former Polartec President and CEO Andy Vecchione has resurfaced at the helm of the North American operations of Super.Natural — a Chinese-owned brand that specializes in mixing merino wool with performance fibers to create active wear for outdoor, fitness
Big Rock Sports Launches New Brand and Website
Big Rock Sports has unveiled the company's new brand identity along with an enhanced website…
Davidson’s Names New Purchasing Administrator
National firearms wholesaler Davidson’s, announces the recent appointment of seven year company veteran Gina Perona to the position of purchasing administrator…
Adidas Smart Run Watch Honored at CES
Mio Global, makers of the wrist-worn heart rate monitors Mio ALPHA and Mio LINK, together with Adidas, announced that the heart-rate monitoring technology featured in the miCoach SMART RUN watch which has been selected as a Health and Fitness Honoree in
Olloclip Kicks Off Ambassador Program with Skateboard Veteran Jamie Thomas
Olloclip, the creator of mobile photography tools for skateboarders, announced that Jamie Thomas, a 20-year veteran of professional skateboarding and founder of Zero Skateboards and Fallen Footwear, will be an ambassador for Olloclip in 2014…
Hush Puppies Signs Licensing Agreements
Wolverine Worldwide, Inc. announced two new licensing agreements. The Elan Polo International is now the Hush Puppies brand slipper licensee for the U.S. and Canada. UGA Fashion S.A. is the Hush Puppies handbag licensee for Mexico. Both agreements are eff
Hi-Tec to Launch Children’s Footwear Storytelling Campaign
Hi-Tec Sports is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System – a volume adjusting technology – which allows its kids’ shoes to grow with its wearers. Hi-Tec commissioned a Disney illustrator whose
Archery America LLC Names New Winchester Archery V.P.
Archery America, LLC, parent company of Winchester Archery, announces the hire of Bill Ruth as Vice President of Sales and Marketing…
Crimson Trace Hires Hoppes
Marketing veteran John Hoppes joins Crimson Trace as product manager…
Bricks-and-Mortar Traffic, Conversions and Sales Rose in December
Bricks-and-mortar traffic, conversions and sales grew substantially in December 2013 compared with a year earlier as promotions lured shoppers into stores the week before Christmas, according to an analysis by Euclid…
Minox USA New Distributor for Puma Knives
Minox USA, Inc. is now the exclusive distributor in the USA for all original Puma and Puma IP knives…
Hillsound Welcomes Malaviarachch
Hillsound, a producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, announced the addition of running athlete Pat Malaviarachchi to its ambassador program…
