Marketing veteran John Hoppes joins Crimson Trace as product manager.

Crimson Trace, a manufacturer of laser sights and tactical lighting products for firearms, announces the hiring of John Hoppes as the company’s new Product Manager.

Hoppes brings nearly 20 years of marketing and product development experience to the position and has previously worked with numerous national consumer brands, including: Sunbeam, Craftsman, Yakima, Kobalt, and Blount.

“The experience and professionalism that John brings to the Product Manager role is a critical step forward in fulfilling our vision of making laser sighting systems standard equipment on every personal protection firearm sold in this country,”, Crimson Trace Director of Marketing and Product Development Kent Thomas  “We are very excited to add John to the Crimson Trace team and utilize his extensive market facing experience to develop products and technologies that will keep Crimson Trace at the forefront of the industry.”

As a member of Crimson Trace’s marketing team Hoppes will be responsible for driving the identification, development and launch of products and programs for the company’s consumer market category. In addition he will manage new products and future product concepts, ensure customer validation, and product commercialization in a timely and on budget release to markets.