Keen Launches Limited-Edition Beer
Keen Footwear teamed up with Portland-based Widmer Brothers Brewing to launch a limited-edition, small-batch beer to raise awareness and membership for the Portland Bicycle Transportation Alliance…
Superfeet Becomes West Marine’s Exclusive Insoles Vendor
Superfeet has been named the exclusive insole vendor for West Marine…
Report: Nike to Ink Record Soccer Sponsorship Deal
Nike is close to announcing a record sponsorship deal worth more than £600 million ($1 bn) with Manchester United, the English Premier football team. It will bank United more than £60 million a year over the course of a decade-long agreement…
Sportsman’s Warehouse Files for IPO
Sportsman’s Warehouse Holdings Inc. has filed paperwork for an initial public offering of its stock on the NASDAQ stock market. The company's S1 registration statement reveals…
Product Architects Adds to Polar Bottle, Cenote Marketing Team
Product Architects said it has expanded its marketing staff for its Polar Bottle and Cenote hydration brands…
REI Eyes Omaha
REI is negotiating to lease space in Omaha for what could be its first store in the Cornhusker State, according to a report by the Omaha World-Herald…
Nike Takes Minority Stake in Analytics Company Reflektion
Nike, Inc., hrough its strategic partnerships team, has taken a minority investment in California-based start-up Reflektion, an innovator in online retail predictive analytics. Reflektion announced this week it has secured Series B round funding…
Skullcandy Completes Off-Price Purge, Readies Walmart Launch
Having largely completed its purge of off-price dealers, Skullcandy Inc. will turn its attention in 2014 to adding retailers who meet its turnaround criteria, including Wal-Mart Stores Inc., the company disclosed Thurday…
Obama’s FY15 Budget Seeks Robust Funding for LWCF, National Parks
President Obama’s for fiscal 2015 budget calls for full funding to the Land and Water Conservation Fund (LWCF), according to Outdoor Industry Association (OIA)…
Bangers LP Hires New Account Manager
Bangers LP, a national shooting sports distributor, announces the hiring of Mary Price as a territory account manager…
LaPierre Blasts Mainstream Media, Administration at CPAC
“A little over a year ago, I offered the answer for school violence,” said the NRA's Wayne LaPierre, “and the media elite called every nasty name imaginable. Fortunately, Americans disagreed.”…
FNH Manufacturing Wins Army Contract
FNH USA, LLC announced today that FN Manufacturing, LLC in Columbia, SC has received a new, three year, $7.6 million indefinite delivery/indefinite quantity (IDIQ) contract from the Defense Logistics Agency to build MK 19 spare receivers for the U.S. Army
Facebook Issues Firearms Policy – NSSF Responds
Facebook has introduced a series of new educational and enforcement efforts for people discussing the private sale of regulated items (including firearms) along with new educational and enforcement measures for commercial activity…
Skullcandy Reports Sharp Drops in Sales and Operating Income
Skullcandy Inc., which has been terminating off-price dealers in bid to protect its brand, reported sharp declines in net sales and operating income in the fourth quarter and a loss for the year…
Astral Adds Whitewater Athlete to Market Staff
Astral hired whitewater paddler and former Astral athlete Ty Caldwell March 1 as its social media marketing coordinator and an assistant in its marketing department…
