Easton-Bell Sports Inc. closed the sale of its Easton baseball and softball business, refinanced its debt, officially changed its name and announced an agreement to sell Easton Cycling in a flurry of activity it says position it to invest more in its remaining Bell, Riddell and Giro helmet brands.
Since closing the sales of the baseball/softball business to Bauer Sports last week, the company has begun operating under the name as BRG Sports Inc, which takes the first letters of the three brands. BRG Sports expects to announce an agreement to sell its Easton hockey business in coming weeks, but will retain ownership of Blackburn, a bicycling accessories brand.
“Today our company is entering a new and exciting phase in our evolution, with a sharpened focus on maximizing the potential of our core brands of Bell, Riddell and Giro,” said BRG Sports Executive Chairman and CEO Terry Lee. “We see tremendous potential in pursuing key strategic initiatives and allocating additional capital to these core assets to support superior innovation and fuel growth in the years ahead.”
BRG could incorporate some of that technology in its Bell motorcycle and cycling helmets or Giro’s lightweight, high-performance helmets for cycling and snowsports. BRG also continues to own Blackburn, a maker of lights, pumps, bags, racks, trainers and other bicycle accessories.
BRG is headquartered at Easton-Bell Sports former research and development office in Scotts Valley, CA and continues to operate 32 facilities, including warehouses in Pennsylvania, Salt Lake City, Canada and Mexico.