Action Target Selects New Marketing Agency
Chevalier Advertising announces that it has been selected as the agency of record for Action Target, a manufacturer of shooting range solutions and targetry for the outdoor industry…
REI and Accell Partner to Bring German MTB Brand to US in 2015
REI will become the exclusive dealer of the premium German mountain bike brand Ghost starting next year…
REI Promotes Zipfel, Nixes CMO Position
REI has promoted Annie Zipfel to the position of SVP of marketing and no longer plans to hire a chief marketing officer. Zipfel joined REI in 2012 from Target and now oversees all the retailer's marketing and advertising campaigns, digital engagement
Sam Edelman Expands to West Coast
Sam Edelman, which is owned by Brown Shoe Co. is setting up shop in a 3,500 square foot space at 342 North Beverly Drive in Beverly Hills…
Shoe Carnival to Throw September Shoe Parties
Shoe Carnival will host a VIP footwear fashion party to introduce customers to new brands and styles for fall at participating Shoe Carnival locations. The Shoe Party will take place on Sunday, Sept. 28…
Simms and PrimaLoft Expand Partnership
PrimaLoft, Inc. and Simms, manufacturer of waders, outerwear and technical fishing apparel and accessories, have expanded their partnership for Fall 2014…
Dragon Alliance Appoints California Rep
Dragon Alliance, the maker of sunglasses and snow goggles, hired Noi Kaulukukui as a sales representative covering Northern California…
STX Sponsors Two Elite British Field Hockey Clubs
Baltimore-based STX, LLC, the maker of lacrosse, field hockey and golf equipment, announced the sponsorship of two English Premier League field hockey clubs, Wimbledon Hockey Club and East Grinstead Hockey Club…
PeopleForBikes Opens Green Lane Tours to All US Cities
PeopleForBikes is inviting all U.S. cities to apply for spots in its Green Lane Project tours of The Netherlands for the first time. Interested cities should submit an application by Oct. 1, to improve their chances of securing their first choice dates. P
Thru-Hiker Syndicate to Expand Support to PCT Hikers in 2015
Vasque, Osprey Packs, NEMO Equipment, Leki Trekking Poles and Darn Tough are expanding their sponsorship of through hikers next summer to include those attempting the Pacific Crest Trail (PCT). The group, which calls itself the Thru-Hikers Syndicate, sai
Farm to Feet Appoints Southeast Reps
Farm to Feet, makers of 100 percent American socks, has selected Mel Chrestman, Jr. and Kev Martin to service and expand its presence in the Southeast territory…
Shoe City to Open 5 Stores in Baltimore Area
Shoe City plans to open five stores in the Baltimore area…
Balega Supports The Breast Cancer Fund
Balega International, the performance sock brand in the run and outdoor specialty markets, announced its support of the Breast Cancer Fund (BCF) with the release of their limited edition Words of Grit and Grace Enduro Sock…
BioLite Executives to Address US AID Conference
BioLite executives will speak at an upcoming conference focused on fighting global poverty that his being hosted by officials from the U.S. Agency for International Development and the U.S. State Department…
Bass Pro Shops Tacoma Store to Open in October
Bass Pro Shops plans to open a new store in Tacoma, WA on Oct. 22. The 142,000-square-foot store is a tribute to the Pacific Northwest’s beauty and abundant wildlife. In addition, the store celebrates Washington’s portion of the Pacific Crest
