National Golf Day 2015 Set for April 15 in Washington, D.C.
We Are Golf – a coalition of the game’s leading associations and industry partners – announced the eighth annual National Golf Day will be held Wednesday, April 15 on Capitol Hill in Washington, D.C…
Speedo Launches Fueled by Water Campaign
Speedo USA, a division of PVH Corp., has launched Fueled by Water, a new digital and social media campaign designed to celebrate all things water and people’s lifelong passions for a wide range of water sports…
Canada Goose Acquires Toronto Manufacturing Facility
Canada Goose acquired a factory from one of its primary outerwear suppliers and will retrofit it to manufacture its fast growing line of HyBridge Lite jackets, which offer stretch panels and a trimmer fit favored by many outdoor athletes and enthusiasts..
Quiksilver Embraces .Surf Domain Name
Quiksilver is one of the first surf companies to join Minds + Machines' Pioneer program and secure a number of .surf domain names, such as quiksilver.surf, camp.surf, wetsuits.surg…
Z-Man Renews FLW Sponsorship for 2015 Season
Z-Man Fishing Products Inc. has renewed its sponsorship of FLW, the world's largest bass fishing tournament organization for the 2015 tournament season…
Ski Visits Dip at Intrawest’s Eastern Resorts
Intrawest Resorts Holdings Inc. said challenging weather at its eastern resorts caused an 0.8 percent decline in season-to-date skier visits through Jan. 4 compared with a year ago. However, a return of cold weather has enabled those resorts to increase t
Brooks Running Launches the Brooks Booster Club
Brooks Running Company will double down on its commitment to the future of the sport by launching the Brooks Booster Club. This needs-based grant program will provide gear and funds to 25 under resourced high school cross country and track teams across th
Pearl Izumi Hires PR Agency of Record
Pearl Izumi has hired Verde Brand Communications as its public relations and brand communications agency of record…
Yuba to Kick Off 20-city E-bike Tour Saturday
Yuba Bicycles will embark on a 20-city, three-week electric cargo bike demo tour this Saturday (Jan. 17) in a bid to plug into growing public interest in electric bikes. The first leg of the yearlong “Power Up” tour will visit…
Chaco Names Sales Agency of the Year
Chaco selected Outdoor Sports Marketing (OSM), which covers the Southeast territory, as its sales agency of the year …
Ebay Enterprise Caps Banner Year with 1,015 New Client Wins
Ebay Enterprise, an Ebay Inc. company, announced the company secured 1,015 new client wins and 1,711 renewals and extensions with brands and retailers in 2014. Boxpark, Finlux, and Shoe Carnival are among the new companies implementing Ebay Enterprise ind
Good Vibrations Shoes Executes Reverse Stock Split
Good Vibrations Shoes Inc. announced a ten for one reverse split, which was approved by FINRA. The change in share structure marks the completion of the goals the company set for itself in 2014, which it views as its organizational year, making 2015 its “
30 Brands to Represent at OR’s Made in America Showcase
Outdoor Industry Association and Outdoor Retailer have announced the 30 outdoor companies whose products will be featured in the second Made in America Product Showcase at OR Winter Market, Jan. 21-24, 2015. New to this show is the Made In America Road Ma
Hydro Flask Names Senior Hires
Hydro Flask announced that Joe Smith joined the company as director of product Jan. 5 and that Leanne Champion started as director of marketing Dec. 18, 2014…
Orvis Names New Director of Rod Shop Manufacturing
Orvis has named Don Swanson to replace its long-time director of rod shop manufacturing Jim Logan…
