Kara Goucher Appoints ModCraft as Agency of Record
Kara Goucher and ModCraft entered into a partnership. ModCraft will act on behalf of Goucher, one of the most popular female athletes, as business manager, publicist, brand communicator and agent…
Live Out There Hires VP Sales and Marketing
Live Out There, one of Canada’s leading outdoor e-commerce retailers, hired Jeffrey Talajic as vice president, sales and marketing, effective immediately. Talajic comes from Montreal’s Frank & Oak…
Gaiam to Help Bring Yoga to At-Risk Youth and Vets
Gaiam Inc. partnered with the Give Back Yoga Foundation, which makes yoga available to at-risk youth, veterans with PTSD and others who otherwise can not afford to cultivate a regular practice…
Rhone Apparel Expands Distribution
Rhone, a men's activewear and lifestyle brand, said it will expand the upstart brand this year to Equinox, Bloomingdale's, Nordstrom Direct and Paragon Sports…
SPRO Renews Sponsorship of Collegiate Bass Fishing Series
SPRO Corp., the manufacturer of fishing lures and tackle, will renew its sponsorship of the 2015 Cabela’s Collegiate Bass Fishing Series, according to The Association of College Anglers…
SportsOneSource Releases Specialty Sportsman Brand Strength Report
Compiled and presented by the SportsOneSource Market Research team, The Sportsman’s Brand Strength Report surveyed 2,509 Sportsman's category consumers providing information on awareness levels, recent purchases and intent to purchase for 119 c
Vibram Announces Warrior Dash Details
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015…
New Balance Football Announces Sponsorship of Costa Rican Football Federation
New Balance announced its kit sponsorship deal with the Costa Rican national football team. The deal will see New Balance design kits and training gear for the national men’s and women’s teams as well as youth, beach soccer…
Locally.com Shares Performance Metrics
Locally.com, which enables shoppers to browse catalogs from outdoor brands and check locally availability of their products, was tracking roughly 2.6 million physical products on shelves in hundreds of stores as of late March, according to The B.O.S.S. Re
Unifi Cites Demand From The North Face in Latest Expansion
Unifi Inc. is increasing polyester texturing capacity in the United States and Central America to support the growing demand for synthetic yarn in the NAFTA and CAFTA regions by The North Face, Ford and other customers…
Trips for Kids Founder Marilyn Price Named CNN Hero
Marilyn Price, Founding Director of Trips for Kids (TFK), has been named a CNN Hero for her work helping at-risk youth discover themselves through the power of bicycles…
Industrial Revolution Shifts Llorente to Business Development Role
Industrial Revolution has moved former vice president of sales Steve Llorente into the position of vice president of business development, where he will spearhead the company's entry into new markets and channels…
PowerBar Hires New Agency of Record
PowerBar, which is facing growing competition from Clif Bar and other nutrition brands, has named the full-service marketing agency IMRE as its agency of record for social media, public relations and creative services…
Sherpa Adventure Gear Sponsors 2015 Restore Vision Expedition
Sherpa Adventure Gear has become the sponsor of the 2015 Restore Vision Expedition team that will provide free eye care from May 1-10, 2015 in the remote Upper Gorkha region of Nepal. The 24-person medical expedition…
Camelback, Ibex and Ruffwear Celebrate Earth Day with Fundraisers
In honor of Earth Day on April 22, Camelback, Ibex Outdoor Clothing, and Ruffwear are pledging a portion of online sales directly to The Conservation Alliance…
