Live Out There, one of Canada’s leading outdoor e-commerce retailers, hired Jeffrey Talajic as vice president, sales and marketing, effective immediately.

Talajic comes from Montreal’s Frank & Oak, where he was the first hire in marketing and played a key role in the growth of the company. As brand manager, Talajic established and grew customer acquisition channels, managed the social media and public relations strategy, and developed the brand voice with the company founders. Later Talajic became the company’s first product manager in charge of the customer experience and was responsible for sales funnel optimization, customer lifecycle management, web analytics, merchandizing, and Frank & Oak’s loyalty program.

In his role at Live Out There, Talajic will bring his extensive experience to fuel the next phase of growth within Canada’s nascent e-commerce industry.

“Jeff brings energy and new ideas to Live Out There and we are excited to have him join the team,” says CEO Jamie Clarke. “He brings the rare ability to understand all the different components of an e-commerce business, from brand to technology to data and above all else, the customer. Our mission has always been to inspire Canadians to get outside and enjoy the outdoors, and with Jeff on the team we know we’ll be able to deliver on that mission more than ever before.”

Prior to Frank & Oak, Talajic was a key member of the digital team at L’Oréal Canada, ushering in a new Internet-centric era at the marketing powerhouse. He also has extensive startup experience, working in online sales and marketing at VC-backed firms such as web analytics researcher iPerceptions and travel startup Hopper.

“I’m excited to join such a dynamic, mission-based company,” says Talajic, “Live Out There’s growth to date has been jaw-dropping yet I still see so many opportunities to innovate in online commerce in Canada.”

Live Out There ( is an independent Canadian online active lifestyle retailer. Operating since 2009, Live Out There serves all of Canada, selling high-end active lifestyle apparel brands such as Patagonia, Arc’teryc, The North Face, Mountain Hardwear, Marmot, and Icebreaker.