Five Ten is pleased to announce that Doug Reed is expanding his territory to include South Carolina, Georgia, Mississippi, Alabama and Florida. Reed, an accomplished rock climber who pioneered more than 600 first ascents–primarily in the Southeast–has been a professional sales representative for the past six years. His client list includes Misty Mountain and Sterling Ropes, in addition to Five Ten.
According to Charles Cole, Five Ten founder and president, since joining Five Ten in 1998, Reed has helped Five Ten gain double digit growth in his current territory. “We appreciate Doug's attention to customer service, as well as his thorough knowledge of climbing,” says Cole. “Five Ten is an authentic climbing company, and we are proud to have such an authentic sales rep.” Reed, who previous to the expansion, was covering Ohio, Kentucky, West Virginia, North Carolina and Tennessee for Five Ten, is eager to start working with the retailers in his new territory.
“I plan to capitalize on Five Ten's strong product line to expand sales in my additional states,” says Reed. “There's no better brand for name recognition in the climbing market, and we continue to excel with customer service. Five Ten is the strongest brand name in climbing shoes and I'm very happy to be serving the additional territory.”
Cole adds that he foresees growth in the Southeast, due to Reed's extensive knowledge of climbing. “We have a lot of customers in Florida,” reports Cole, “and with Doug on the job, we expect to have even more.”