Officials from Nikwax UK have promoted Chas Fisher to President of Nikwax N.A. Hired mid-2004 as General Manager for the wholly owned subsidiary of the U.K. parent company, Fisher has been the principle architect of Nikwaxs brand revitalization in the North American markets. Nikwax has reported a surge in sales, reporting growth of over 40% for the financial year 2004.
“While were happy with the commanding majority market share Nikwax® enjoys in North America, we feel there is tremendous potential for growth.” Fisher remarked. “The waterproofing/aftercare category as a whole is ripe for growth, both in our traditional outdoor market, as well as other expansion markets.”
Fisher attributes Nikwax® N.A.s surge in growth to “good old-fashioned business-sense… Customers need to know that their vendors are focused on two things: their dealer base and their core business. We have given every dealer, from R.E.I. to our local mountain specialty dealers the attention they all deserve, and weve let them know that our focus is strictly on the waterproofing/aftercare category. You wont see us diluting our focus on other categories.”
In addition to being tapped as Nikwax N.A. President, Fisher was also named to the Nikwax Board of Directors.
