Fila announced an exclusive arrangement to sell the Fila Sport brand to Kohls. Kohls will license and develop (in collaboration with Fila) apparel product under the Fila Sport label, while Fila will make Fila Sport footwear exclusively to Kohls. Said Jon Epstein, CEO of Fila, in an exclusive interview with the SportsOneSource Media Group, “This arrangement gives us an opportunity to do a lot of exclusive business with an important mid market retailer while being able to freely sell the Fila brand into the broader market.”
In a published report, Kohls President Kevin Mansell said, “Industry-wide, the active and sport business continues to grow. The addition of FILA SPORT capitalizes on the market opportunity and expands our exclusive offerings with one of the most recognizable names in sportswear. We are confident that FILA SPORT will resonate with our shoppers and is a strong addition to our growing portfolio of world class brands.”
Kohls will offer Fila Sport mens, womens and kids footwear apparel and accessories starting in Fall 2008.