SpringBoost hired 12 new sales reps who will report to Kim Walsh, recently promoted from Regional Manager to the newly created position of manager of U.S. Sales. She reports to Donald W. Johnson, newly appointed vice president of sales.

The SpringBoost sales team has more than doubled with the new hiring of a dozen new sales reps to expand coverage in the U.S. The hiring of these footwear industry veterans represents the first in a series of events that will greatly increase the visibility of DORSI Technology in the U.S. marketplace.

“We are very pleased to welcome these industry veterans, who switched companies, to join the fastest growing footwear company in the U.S.,” said Johnson. “They bring backgrounds of championing technology-based, premium footwear product in their respective territories, and we are very pleased to be able to offer their sales and technical expertise to our current and prospective customers.”