Fiji Water announced its official partnership with SoulCycle, a company that produces indoor cycling classes.
“Fiji Water has always provided the ultimate in great tasting hydration,” said Clarence Chia, vice president of marketing, Fiji Water. “No matter the level of workout you prefer, Fiji Water is the perfect fitness partner. SoulCycle riders will now fuel their rides with natural artesian water with the ease of a flip top. Pairing Earth’s Finest Water with the country’s premier workout is a natural fit for both brands and we’re excited about our partnership.”
The partnership comes as the company launches its new Sports Cap bottle that is being supported by an integrated marketing campaign, including a new TV commercial, print and digital advertising, social media, influencer marketing, in-store promotions and signage, public relations and event marketing efforts.
