Yesterday, in Paris, Jordan Brand scored a big win announcing their agreement to partner with the Paris Saint-Germain Soccer Club. The look is fashion-infused and ready to hit retail.
“Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit. We’re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fueling the energy for sport and style globally.”— Michael Jordan
This is the first time in soccer history where sport and style come together for two giants in the category. A collection of more than 90 performance, training and lifestyle products are expected to launch, and this season will see the Jumpman make its UEFA Champions League debut featuring the Paris Saint-Germain home and away jerseys during their European campaign.
Working together on the soccer collection for more than a year, the Jordan Brand offers something for everyone from the elite athlete to the most influential names in contemporary culture and worldwide fans.
“The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalizing on the avant-garde approach of our Parisian roots. This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise.” — Nasser Al-Khelaifi, Chairman & CEO, Paris Saint-Germain
While Nike remains Paris Saint-Germain’s long-term kit manufacturer, the deal with Jordan Brand will strengthen the club’s reputation in the world of sport and style and as a trendsetter in soccer. The partnership will also boost the club’s worldwide visibility, especially in the U.S and Asia, and confirm Paris Saint-Germain’s place in the top tier of global sports merchandise sales.
By the end of the 2018/19 season, the collection will include over 90 items from performance, training and lifestyle. It will also be the first time a soccer club has launched such a diverse collection, and more than 100 boxes have been sent to a select group of personalities from the worlds of entertainment and fashion.
“For me the Jordan Brand means phenomenal, magic, irreverent. It is perfect for Paris and for the Champions League. It is a huge responsibility to carry Jordan’s name on a shirt, and we look forward to an excellent season. Two partners that are champions, both Paris and Jordan, so I really hope this connection brings us many titles.— Neymar Jr.
Fans will also be snapping up this eagerly awaited Paris Saint-Germain x Jordan Brand collection via pre-order from September 13 on store.psg.fr/Jordan and from September 14 in the Paris Saint-Germain online and official stores, including the new boutique that opened with Edifice in Tokyo, as well in the Nike/Jordan stores. This is in line with Paris Saint-Germain’s strategy to develop a strong network of premium stores all around the world.
Photos courtesy Paris Saint-Germain x Jordan Brand