Fanatics announced the appointment of Mike Mahan as CEO of Fanatics Collectibles, the company’s trading cards and collectibles business.
In this newly created role, Mahan will develop the vision and corporate strategy for Fanatics Collectibles and oversee its portfolio of physical and digital collectibles brands, which includes Topps, the trading cards brand; Candy Digital, a next-gen digital collectibles company; and zerocool, a trading cards brand focused on pop culture, art and entertainment.
Mahan will also be tasked with executing the global, exclusive rights and future rights that live within the Fanatics Collectibles portfolio, including players’ associations, sports leagues, professional and college teams, top student-athletes, brands, and entertainment properties
Mahan, a long-time collector, will report to Fanatics CEO Michael Rubin.
Mahan joins Fanatics after running Dick Clark Productions, producer of television events, including the Golden Globes, American Music Awards and Billboard Music Awards, where he served as CEO. Overall, Mahan has more than two decades of experience working at in digital media, content creation, influencer marketing, entertainment, and finance.
“Our collectibles business has seen tremendous growth since launching last year, and we couldn’t be more confident in bringing Mike on board to shape the bright future of this division and its alignment within our larger Fanatics digital sports platform,” said Rubin. “As a collector and passionate sports fan, Mike’s vision for both the trading cards hobby and emerging digital collectibles properties, driven by exceptional products, will further position Fanatics as a leader in these categories, creating incredible opportunities for fans, collectors, hobby shops, retailers and our partners.”
Photo courtesy Fanatics
