Amazon’s annual shopping event, Amazon Prime Day, will kick off at 3 am EST/ 12 am PST on July 12 and run through July 13, the company announced on Thursday.
This year’s Prime Day runs several weeks later than last year but its summer timing remains the same as opposed to the height of the pandemic in 2020, when Amazon delayed the event until October.
Prime Day will be held in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., the U.S., and for the first time in Poland and Sweden.
Later this summer, Prime Day deal events will be held in India, Saudi Arabia, the United Arab Emirates, and Egypt for the first time.
Early deals start June 21, and special deals supporting small businesses will run from June 21 to July 11.
“With the small businesses and national brands our members love and trust, we’re excited to offer some of our best Prime Day deals yet to even more customers worldwide,” said Jamil Ghani, vice president, Amazon Prime. “This year, we’re making it simple for members to find the best deals, from personalized deal recommendations to Alexa reminders. It’s never been easier for Prime members to shop, save, and make the most of Prime Day.”
Photo courtesy Amazon