Bass Pro Unveils Video Game Website
In preparation for the upcoming release of Bass Pro Shops: The Hunt, Griffin International and Bass Pro Shops revealed a new website for The Hunt (http://www.thehuntgame.com)…
Brooks Looks to Become Next Billion $ Running Brand
Brooks Sports has launched a ten-year growth program with goal of reaching a billion in sales by 2020. Last year, the brand did about $200 million globally. While Brooks expects to benefit from continuing momentum around the running category, it also plan
GSI Commerce Appoints President of GSI Media
GSI Commerce Inc. announced that Stephen Denton has joined the company as president of GSI Media, Inc., where he will oversee the operations and strategic direction of the company. The Pepperjam affiliate network, acquired by GSI last year, will operate u
OIA Announces 2010 Friend of the Outdoor Industry Award Recipients
The 2010 Outdoor Industry Association® (OIA) Friend of the Outdoor Industry Awards will be presented to Senator Jeff Bingaman (D-NM), Congressman Earl Blumenauer (D-OR) and Congressman Mike Castle (R-DE) in recognition for their leadership in support of t
Ahnu Footwear Sponsors Team LUNA Chix
Ahnu Footwear will sponsor Team LUNA Chix, a national program founded by LUNA, The Whole Nutrition Bar for Women…
Backcountry.com to Support Colorado Fourteeners Initiative
Backcountry.com has committed to be the primary 2010 corporate underwriter of the Colorado Fourteeners Initiative's (CFI) Hot Shot trail care crew program…
Skechers to Produce Direct-to-DVD Kids Movies
Skechers is developing two direct-to-DVD cartoon features, entitled “Hydee and the Hy-top” and “Twinkle Toes.” The move follows its subsidiary Skechers Entertainment's deal to produce its first animated-series, “Zevo-3.”…
VF Corp. to Sponsor Figure Skating
VF Corp. will be a local “presenting sponsor” for the 2011 U.S. Figure Skating Championships that will take place in Greensboro, NC, in January. VF is based in Greensboro. Sponsorship activities will focus on the company's Lucy and Kipling brands…
U.S. Olympic Committee Updates Corporate Mark to Enhance Brand Awareness
The United States Olympic Committee (USOC) unveiled today a redesign of the marks for the USOC and Team USA that will debut during the 2010 U.S. Olympic and Paralympic Team visit to the White House later this month…
NHL Expands Knights Apparel Mass Market Retail Right to Canada
The National Hockey League has announced that Knights Apparel, the holder of NHL mass market rights in the U.S. and Europe, will bring NHL-licensed men’s and women’s active wear, outerwear and lifestyle apparel to retail outlets in Canada, inc
REI Announces New Board Members
REI (Recreational Equipment, Inc.) announced the results of the 2010 board elections during its annual membership meeting held Monday, April 19 at the co-op's Seattle flagship store. Co-op members elected Brenda Davis, Anne Farrell, John Hamlin and J
NUUN and Co Adds Sales Specialists
NUUN & Co, the hydration tablets specialists, announced two new senior additions to its sales team, recruiting Jeff Dean as Director of Specialty Sales and Scott Schilter as Manager of Run/Tri/Outdoors…
Chums Relaunches Website
Chums, the eyewear retainer and accessories manufacturer, launched a redesigned website to showcase the company's safety products and to give reps a deeper resource to help pursue new sales opportunities…
J.C. Penney Targets $5B in Sales Growth in 5 years
J.C. Penney Co. plans to increase annual sales more than one-fourth, or $5 billion, to $23 billion by 2014, driven by online sales and new products such as the upcoming Liz Claiborne exclusive collection…
Arena Signs Swedish Butterfly Swimmer
Arena, the swimwear company, signed a two-year sponsorship deal with the Swedish butterfly specialist Sarah Sjöström…
