Hanesbrands’s Q1 Revenues Climb 8%
Hanesbrands Inc., the parent of Champion, reported that first-quarter 2010 net sales increased 8.2% and diluted earnings per share increased to 37 cents a share from a loss of 20 cents a year ago…
Brooks Looks to Become Next Billion $ Running Brand
Brooks Sports has launched a ten-year growth program with goal of reaching a billion in sales by 2020. Last year, the brand did about $200 million globally. While Brooks expects to benefit from continuing momentum around the running category, it also plan
OIA Announces 2010 Friend of the Outdoor Industry Award Recipients
The 2010 Outdoor Industry Association® (OIA) Friend of the Outdoor Industry Awards will be presented to Senator Jeff Bingaman (D-NM), Congressman Earl Blumenauer (D-OR) and Congressman Mike Castle (R-DE) in recognition for their leadership in support of t
Ahnu Footwear Sponsors Team LUNA Chix
Ahnu Footwear will sponsor Team LUNA Chix, a national program founded by LUNA, The Whole Nutrition Bar for Women…
Backcountry.com to Support Colorado Fourteeners Initiative
Backcountry.com has committed to be the primary 2010 corporate underwriter of the Colorado Fourteeners Initiative's (CFI) Hot Shot trail care crew program…
VF Corp. to Sponsor Figure Skating
VF Corp. will be a local “presenting sponsor” for the 2011 U.S. Figure Skating Championships that will take place in Greensboro, NC, in January. VF is based in Greensboro. Sponsorship activities will focus on the company's Lucy and Kipling brands…
U.S. Olympic Committee Updates Corporate Mark to Enhance Brand Awareness
The United States Olympic Committee (USOC) unveiled today a redesign of the marks for the USOC and Team USA that will debut during the 2010 U.S. Olympic and Paralympic Team visit to the White House later this month…
NHL Expands Knights Apparel Mass Market Retail Right to Canada
The National Hockey League has announced that Knights Apparel, the holder of NHL mass market rights in the U.S. and Europe, will bring NHL-licensed men’s and women’s active wear, outerwear and lifestyle apparel to retail outlets in Canada, inc
Maverik Lacrosse to Sponsor Jay Gallagher Memorial Lacrosse Tournament
Maverik Lacrosse announced that it will sponsor the 13th Annual Jay Gallagher Memorial Lacrosse Tournament sponsored by the Jay Gallagher Memorial Foundation and the Garden City youth lacrosse program…
Cybex to Defend Intellectual Property
Cybex International, Inc. announced that it has decisively responded to infringements of its intellectual property rights related to its patented Plate Loaded Leg Press and the company’s pending patent applications for the Bravo Functional Trainer..
Vail Resorts Sees More Skiers Hitting the Slopes
Vail Resorts, Inc. reported certain ski season metrics for the comparative periods from the beginning of the ski season through Sunday, April 18, 2010, and for the prior year period through Sunday, April 19, 2009, which includes interim period data and is
Survey on Consumer Commitment to Brands Finds New Winners
While the bigger brands can spend more marketing dollars to build brand awareness and fuel sales growth, consumers have shifted their allegiance to smaller brands and new categories like toning at a great rate over the last year. That observation, among
Bass Pro Unveils Video Game Website
In preparation for the upcoming release of Bass Pro Shops: The Hunt, Griffin International and Bass Pro Shops revealed a new website for The Hunt (http://www.thehuntgame.com)…
GSI Commerce Appoints President of GSI Media
GSI Commerce Inc. announced that Stephen Denton has joined the company as president of GSI Media, Inc., where he will oversee the operations and strategic direction of the company. The Pepperjam affiliate network, acquired by GSI last year, will operate u
Skechers to Produce Direct-to-DVD Kids Movies
Skechers is developing two direct-to-DVD cartoon features, entitled “Hydee and the Hy-top” and “Twinkle Toes.” The move follows its subsidiary Skechers Entertainment's deal to produce its first animated-series, “Zevo-3.”…
