Nike Inc. announced a number of key promotions across the organization. Among the management changes, global brand and general management veteran
Joaquin Hidalgo became vice president of emerging markets reporting to president of Nike global operations, Gary DeStefano.
Hidalgo brings over
20 years of Nike experience to the role, and most recently served as
Vice President of Global Brand Marketing, where he was instrumental in
building and expanding Nike's brand globally through innovative product
launches and highly successful marketing strategies. He previously built
and grew Nike's global football (soccer) business as Vice President of
Global Football and also led the Nike Brand in the USA as the Vice
President of the USA Brand Management team.
Jayme Martin, a strong and strategic business leader with 13 years of
Nike experience, becomes the company's Vice President of Global Running
reporting to Global Brand & Category Management Vice President,
Trevor Edwards. Martin has held various senior key global and geographic
management roles across the Nike senior management team including: VP
of the Americas Region, VP of EMEA Footwear, USA Brand Marketing, Global
Strategic Planning and Global Footwear. He most recently served as Vice
President of Emerging Markets, which saw strong revenue growth under
Davide Grasso, a proven and seasoned brand leader becomes Vice President
of Global Brand Marketing reporting to Global Brand & Category
Management Vice President, Trevor Edwards. Grasso brings 15 years of
experience in various senior global and geographic marketing management
roles in the U.S., Europe and Asia Pacific regions. He most recently
served as the Vice President of Nike's Global Football category driving
consumer and brand innovation worldwide.
Leslie Lane becomes the Managing Director and Vice President of the Nike
Foundation, reporting to Nike Foundation CEO and President Maria Eitel.
He will be responsible for leading the team to deliver the Foundation's
next exciting chapter of global impact. Lane joined the company in 2003
to lead the acquisition and integration of Converse into the Nike
portfolio. He also previously managed Nike's Global Footwear strategy,
finance and costing activities. Lane has spent the past few years as
Vice President of Global Running where he has driven tremendous
innovation and growth.
“Nike is growing by driving deeper consumer connections and expanding market share,” said Charlie Denson, President of the Nike Brand. “Today's announcement strengthens our global management team and we look forward to their leadership in these key roles.”