Gear For Sports, the supplier in the U.S. of customized sportswear for the collegiate market place, is now servicing the high school market.
Gear For Sports said its family of brands (Under Armour, Champion and Gear For Sports) will offer high schools a one stop shop environment. High school's can now choose from men's, women's and youth apparel with custom graphics at 24 piece minimums and also take advantage of the free signage that Gear offers its customers.
“Customized high school sportswear is a particularly attractive sector
of the broader sportswear market given the stable, recurring demand and
desire of consumers to express their affinity to various organizations,
places and events,” Gear for Sports said in a statement. “Parents,
alumni and high school sports fans are attractive, as they possess high
levels of discretionary income and/or a strong willingness to pay for
sportswear customized to express their passionate high school
affiliations. This demographic continues to purchase sportswear
regardless of the broader consumer-spending environment.”
Gear said its graphic design team includes 63 in-house graphic artists
and an easily searchable on-line library of over one million unique
customer designs. The company's 13 in-house product designers work
directly with its foreign suppliers to develop sportswear designs. Gear incorporates each customer's
specific graphic designs across 35 decoration processes. Gear's rapid
decoration model allows it to respond to quick turn around, event-driven
demand and thereby maintain its inventory of non-decorated apparel. The
company's 150 person, nationwide sales force enables support.
