SGB Executive

Adidas to Sponsor NC State

North Carolina State University has agreed a four-year sponsorship deal with Adidas…

Orvis Names 2012 Grant Winners

The Orvis Company, Inc. of Manchester, VT announced four recipients of its annual Customer Matching Grant program, the cornerstone of Orvis' perennial commitment of 5 percent of its pre-tax profits to protecting nature. This year's grants are ta

Sanuk Hires PR Firm to Showcase Athletes

Sanuk, a division of Deckers Outdoor Corporation has retained MWW Group to develop and implement a strategic public relations campaign showcasing the footwear brand's sponsored athletes, a family of veteran and up-and-coming surfers, rock climbers, s

Crocs Sees 20 Percent Q1 Revenue Gain

Crocs, Inc. reported revenue for the first quarter of 2012 increased 19.9 percent to $271.8 million, over revenue of $226.7 million reported in the first quarter of 2011. Sales growth during the quarter was driven by Asia and Americas which was partially

Bicycle Friendly Business Lists Grows to 412

More than 500,000 American employees now work at a Bicycle Friendly Business (BFB), according to the League of American Bicyclists, which announced 67 new BFBs. The advocacy group now counts 412 local businesses, government agencies and Fortune 500 compan

RECALL: 600 Specialized Bicycle Brake Levers

Specialized Bicycle Components Inc. recalled about 600 bicycle brake levers because the adjuster cap and brake cable can slide out of position and make the brakes non-operational, according to The U.S. Consumer Product Safety Commission. This can cause a

WFSGI Adds Board Member

The World Federation of the Sporting Goods Industry (WFSGI) announced that the WFSGI Board unanimously accepted Ms. Christina Li Wei as WFSGI board member, representing Li-Ning Company. She is replacing Mr. Jay Li who left Li-Ning in February this year to

Bauer Narrows Loss in Third Quarter

Bauer Performance Sports Ltd. narrowed its losses in the third quarter ended Feb. 29, its slowest quarter of the year. Revenues grew 6.4 percent in the period. Management also indicated that without the impact of fluctuating foreign exchange rates, back-

Skullcandy Announces Partnership With The Berrics

Skullcandy Inc. announced an unprecedented multi-platform alliance with The Berrics, a world-renowned indoor skate park and the most trafficked website in skateboarding. The partnership will help deliver the new Skullcandy Supreme Sound message around the

Hydrapak Selected as OEM Provider by Shimano and The North Face

Hydrapak, a leading global supplier of active-lifestyle hydration equipment, has been selected as key OEM hydration provider for Shimano, and The North Face (TNF) as the companies introduce a range of new products to the hands-free hydration category…

Casall Launches Fitness Apparel Line in United States

Scandinavian-based Casall, Europe's premium fitness apparel line for more than 30 years and one of the world's first companies to design fashionable fitness apparel specifically for women, has launched in the U.S., with a robust online presence

Coalision Merges with Pull-In of France to Create $110MM Company

Coalision, which owns the Orage, Lolë and Paradox sports and lifestyle apparel brands, is merging with French underwear company, Pull-in. With this merger, Coalision will achieve $110M in sales this year. The deal, along with several leadership changes di