Under Armour Signs University of Wisconsin
Under Armour and the University of Wisconsin-Madison announced their new long-term partnership at a press conference on the school’s campus. Under Armour Founder and CEO Kevin Plank joined the University’s Athletic Director Barry Alvarez to fo
Puma Signs Michael Bradley
Puma signed a long-term contract with soccer player Michael Bradley, the captain of the U.S. Men’s National Team…
Columbia Unveils Branding Initiative
Columbia unveiled “Tested Tough,” a new global branding initiative inspired by its Pacific Northwest heritage that again features Chairman Gert Boyle, and her son and Columbia Sportswear CEO, Tim Boyle…
The Buckle’s September Comps Decline
The Buckle, Inc. reported that comparable store sales decreased 6.7 percent in September…
Black Diamond Sells POC for $65 Million
Black Diamond Inc. has sold POC for $65 million, or nearly two times revenue and 1.4 times what it paid to acquire the Swedish maker of high-end skiing and cycling gear in 2012. Bahrain-based Investcorp, which has a history of acquiring and selling sporti
Boathouse Partners with Mike Napoli To Sell American Flag Shorts for Charity
Boathouse Sports, the Philadelphia-based manufacturer of custom team athletic apparel, launched a “Limited Edition Store” with Mike Napoli of the Texas Rangers. Proceeds will got to St. Jude Children’s Research Hospital and the Brady’s Bunch L
Coolcore Files for Bankruptcy, Seeks Sale
Tempnology LLC, parent of Coolcore, filed for Chapter 11 reorganization and is seeking a sale. According to New Hampshire Business Review, Tempnology has reached an agreement on a sale…
COBI GmbH Hires Verde Communicaitons
COBI GmbH, which is preparing to launch in the North American market in Spring 2016, hired Verde Brand Communications to promote its brand…
World Association of Cycling Events Launches from Rome
Organizers for six of the world’s top mass participation cycling events formed the World Association of Cycling Events (WACE) Wednesday to promote and increase cycling worldwide…
Ugg Launches New Men’s Campaign
Ugg released its latest men's campaign Defeat The Season to support the brand's new lightweight, weatherproof boot collection featuring Treadlite by Ugg…
Under Armour Reaches Settlement in Shareholder Lawsuit
Under Armour has agreed to pay an additional $59 million to the holders of Class C Stock to settle a shareholder lawsuit…
Zumiez Sees Dip in September Comps
Zumiez Inc. reported comparable sales decreased 1.8 percent in September…
G-III and Jimmy Fallon Collaborate on Sports Apparel Line
G-III Apparel Group, Ltd. plans to launch Hands High, a new licensed sports apparel line inspired by Tonight Show host and comedian, Jimmy Fallon. Hands High will feature professional team logos from the NFL, NBA, MLB and more…
Moots Cycles Announces Change in Ownership
Moots Cycles announced that longtime owner Chris Miller has sold the premium titanium bicycle and component manufacturer to Brent Whittington, a former executive officer for a Fortune 500 telecommunications company…
Finish Line Launches New Brand Position
The Finish Line, Inc. announced the introduction of a new brand position – ‘EPIC FINISH’ – designed to drive consumer awareness and preference for Finish Line as the destination for the latest and greatest sneakers…
