G-III Apparel Group, Ltd. plans to launch Hands High, a new licensed sports apparel line inspired by Tonight Show host and comedian, Jimmy Fallon. Hands High will feature professional team logos from the NFL, NBA, MLB and NHL.
Hands High will be available this month at retailers throughout the country, as well as at official team and stadium shops and official league websites.
Realizing that sports fans spend a great deal of their time during games cheering and high-fiving, Fallon’s concept sparked a new partnership with G-III. Fallon worked with the G-III design and sales team on all aspects of the project. The Hands High apparel is designed to provide sports fans with a fun, distinctive and memorable way to show their support for their favorite teams.
Morris Goldfarb, chairman and CEO, G-III, commented, “To have a truly new, compelling idea in the fashion arena is rare. We are excited about this new product line, which we believe will be a complementary addition to our team sports business. We look forward to partnering with Jimmy Fallon with respect to the Hands High concept and other ideas in the future.”
Fallon said, “I’m so excited to team with G-III who took my vision and made it a reality. Hands High will fire up crowds to cheer with their hands in the air and bring the thrill of the game to a whole new level of fun.”
Hands High will initially consist of men’s tee shirts, long sleeves tops, zip hoodies and pullover sweatshirts, with team branded graphics only visible when fans have their hands in the air. In addition to logos under-the-arms, Hands High merchandise will feature team logos and other design elements on the front. Following the launch of men’s product in October, G-III has plans to expand the Hands High collection with additional women’s and youth apparel. The launch will be supported by an integrated media and marketing program that builds brand awareness with new and existing customers.