SGB Executive Outdoor
Salewa Hires Sword to Head U.S. Subsidiary
The Salewa Group has hired Christopher Sword to manage its recently established North American subsidiary and its three leading brands: Salewa, Dynafit and silvretta. Tim Kelley, who comes from the former Dynafit distributor Life-Link, will take the posit
Cloudveil Hires Two New Sales Agencies
Cloudveil hired two new sales agencies. Nan Hanks and Associates will cover the Southeast territory for Cloudveil’s outdoor and ski categories, and Charlie Perkins and Matt Linnevers will take on the outdoor, ski and angling lines in the Great Lakes terr
VNU Changes Name to The Nielson Company
VNU, the parent company of the Interbike and Outdoor Retailer trade shows, has changed its name to The Nielsen Company. Along with the re-branding of its parent company, Interbike also announced that new leadership, staff and Internet resources have been
TJX Co.’s Name New EVP, CMO
The TJX Companies, Inc. named John Gilbert as Executive Vice President, Chief Marketing Officer. John Gilbert most recently served as Vice President for Marketing at Dunkin' Donuts, where he was responsible for all marketing functions, including bran
New Balance Sponsors Winter X Games
After debuting New Balance’s NB Zip footwear at the 2006 Summer X Games, New Balance is back in extreme action with
official gold-level sponsorship of the 2007 Winter X Games in Aspen, where the brand’s latest models of NB Zip footwear will be featured on
SIA Names Retailers and Reps of the Year
During day two of SIA.07, SIA presented the winners of the 2007 SIA SnowSports Retailer of the Year, 2007 SIA Canadian SnowSports Retailer of the Year and 2007 SIA Canadian SnowSports Rep of the Year…
New Balance Partners with W.L. Gore
Boston-based New Balance Athletic Shoe, Inc. entered a new strategic partnership with W.L. Gore & Associates, the maker of GORE-TEX fabrics. The partnership comes as New Balance launches its Outdoor initiative at the Winter Outdoor Retailer show later thi
Brunswick Shuffles Management
Brunswick Corporation streamlined their organizational structure to advance the integration of its marine operations. Under the new structure, the company said that the heads of its boat divisions will report directly to Brunswick Chairman and Chief Execu
Conservation Alliance’s ‘Ads for Earth’ Raises over $200,000
The Conservation Alliance “Ads for the Earth” benefit auction raised $205,210.40, all of which will go into the group’s fund to support organizations working to protect wild places throughout North America…
Regional Outdoor Magazines Form Alliance
Outdoor Adventure Media, LLC has announced a partnership consisting of five outdoor sports magazines throughout the United States. The partnership of independent outdoor sports and adventure travel magazines will consist of Adventure Sports Journal, Blue
Asics Opens Running Specialty Store in Tokyo
ASICS Corporation will open its first-ever running specialty store worldwide on February 11, offering a full line of running footwear, apparel and accessories for beginners to performance runners. ASICS Store Tokyo will open exactly a week before Tokyo Ma
Nike Launches New AF25 Marketing Campaign
Nike launched its new marketing campaign, The Second Coming: Our Game, Our Time” to introduce the new Air Force 25. The new advertising spot will debut on MTV. The campaign will also feature two unique music collaborations, out-of-home in six markets, ver
Smartwool Announces Latest Round of Advocacy Grants
SmartWool Corporation announced the latest round of grant recipients from the SmartWool Advocacy Program, which includes the SmartWool Advocacy Fund and the SmartWool Breast Cancer Fund. This round of grants is our largest so far with $113,000 distributed
Kelty Inks Partnership with Glass McClure
Kelty will partner with Sacramento-based Glass McClure in a 2007 redesign of their print and online advertising campaigns. Glass McClure will work with Kelty to redesign their website, develop a comprehensive ad inventory, and bolster a web outreach campa
Pacific Cycle Joins Bikes Belong
Pacific Cycle has joined Bikes Belong, the national coalition of more than 350 bicycle suppliers and retailers working together to put more people on bicycles more often.
