SGB Executive Outdoor

Adidas Announces Movember Partnership

Adidas has become an official partner of The Movember Foundation. The global organization is committed to generating funds and raising awareness for prostate cancer, testicular cancer and mental health…

RECALL: 5,000 Cane Creek Rear Shocks

Cane Creek Cycling Components Inc. of Fletcher, NC has recalled about 5,000 rear shocks sold in Canada and the United States this year because their high-speed rebound dials are labeled backwards…

Asics America Honors A Marathon Way Of Life

In celebration of every type of marathoner, Asics America, an official sponsor of the New York City Marathon for over 20 years, is bringing its “We Are Marathoners” campaign back to the Big Apple for this year's TCS New York City Marathon. The multi

Tubbs Opens Snowshoe Adventure Center at Vermont Inn

Tubbs Snowshoes will open its first Tubbs Snowshoes Adventure Center at Woodstock Inn & Resort this winter. Tubbs Snowshoes has deep roots in New England from its founding in Maine in the early 1900’s and its previous World Headquarters in Vermont,

Foot Locker Launches John Wall Commercial

Foot Locker, Inc. debuted its latest commercial featuring NBA star John Wall and his first Adidas signature basketball shoe, the J Wall 1, available exclusively at Foot Locker. The latest ad breaks with the start of the NBA season and is part of Foot Lock

TRX Promotes Paul Zadoff To President

TRX, the maker of functional training programs and creator of Suspension Training bodyweight exercise, has promoted Paul Zadoff to the role of president where he will head the TRX leadership team in charge of successfully driving the brand’s next ch

Cabela’s Q3 Profit Climbs Despite Comp Drop

Cabela's Inc. reported net income excluding certain items increased 18.8 percent to $58.3 million on $886.0 million in revenue. Revenue increased 4.1 percent as store expansion offset an 11.2 percent decline in comparable store sales…

SIA Industry + Intelligence Briefing to Occur on Eve of Snow Show

SnowSports Industries America plans to host its first-ever Industry + Intelligence gathering. The daylong industry-only event, scheduled for Wednesday, Jan. 28th, will prep Snow Show attendees with educational offerings, market intelligence, networking op