Sportsman's Warehouse Holdings Inc. scheduled the grand opening of its new store in Fresno, CA for Saturday, July 18.

The store, located at 8468 N Friant Road in Fresno, is the retailer's fifth location in California.

To celebrate the grand opening, the first 300 families through the door will receive a free Sportsman's Warehouse $20 gift card and Sportsman's Warehouse hat. Other activities include the HPR Mobile Command Center Truck and a grilling demonstration by Camp Chef. Additional factory representatives will be on hand for product instruction and giveaways, in addition to a large selection of door-buster sales. Also, attendees can register to win one of four $500 Sportsman's Warehouse gift cards.  Commemorative grand opening Sportsman's Warehouse t-shirts will be available for $5.99.

“California is a great market for Sportsman's Warehouse and Fresno is an excellent location. Fresno has a strong population of outdoor enthusiasts given its close proximity to Yosemite, Sequoia and Kings Canyon National Parks,” said John Schaefer, Sportsman's Warehouse CEO. “We look forward to joining the Fresno community and contributing to the enjoyment of outdoor activities in the area.”

Midvale, UT-based Sportsman's Warehouse serves outdoor enthusiasts, casual users and first time participants with quality brand-name hunting, fishing, camping and shooting merchandise within a convenient shopping environment. The company strives for their associates to be passionate and knowledgeable, to create a memorable outdoor experience for consumers.