SGB Executive Apparel
Rocky Brands Inc. Ramps Up Reinvestment After Strong Q1
Marketing efforts clearly paid off for Rocky Brands Inc. in the first quarter, with the company reporting a 9.1 percent earnings increase on a 7.4 percent revenue gain, both of which beat Wall Street’s estimates. Now the company plans to double down on that strategy by reinvesting some of the profits from last quarter into a revamped and rejuvenated marketing strategy aimed at taking more share across end markets.
Lululemon Looks To Double-Down on Men’s, Digital And International
Lululemon Athletica, at its first analyst day in five years and first under new CEO Calvin McDonald, unveiled a five-year growth plan to double its men’s and digital businesses and quadruple its international business. Surprises include its planned expansion of fitness accessories, including rollers and training gloves, and its entry into the footwear category.
Consumers Willing To Pay Up For Sustainability
According to CGS 2019 U.S. Consumer Sustainability Survey, more than two-thirds of Americans consider sustainability when making a purchase and are willing to pay more for sustainable products. Gen Z shoppers led the way, with 68 percent having made an eco-friendly purchase in the past year.
Nike Inc. Creating Separation In Athletic Apparel
Nike Inc.’s athletic apparel offering is gaining mindshare among consumers in four categories—innovation, fashion, style and value—mostly at the expense of Under Armour, according to a recent survey from Canaccord Genuity Capital Markets.
Columbia’s CEO Tim Boyle Speaks Up On Speaking Out
In an interview with the Portland Business Journal last December, Columbia Sportswear CEO Tim Boyle said one of his New Year’s resolutions was to get on President Donald Trump’s enemies list and he’s publicly taken on the Trump administration on issues ranging from immigration to the partial government shutdown and tariff dispute. Boyle said it’s a matter of principles.
NGF … Golf Seeing Signs Of A Recovery
With double-digit growth in off-course golf participation, improved TV ratings, and a more diverse group of beginners coming to the sport, the National Golf Foundation (NGF) delivered a bullish outlook for the golf industry in its annual study. One encouraging finding was that on-course participation in 2018 marked its first measured increase in 14 years
JD Sports Off To Strong Start In U.S.
So far so good for Finish Line under its new owner, JD Sports. JD Sports said Finish Line’s comps were up 7 percent in 2018 with sales trends improving as the year progressed. The first JD stores to land in the U.S. are also seeing encouraging initial results.
Will Tiger Wood’s Victory Lift The Golf Industry?
Tiger Woods’ first major win in 11 Years and first Masters win since 2005 earned quick attention to his best-known sponsor, Nike, but some see it possibly helping to boost the overall golf industry.
Academy’s Struggles Continued In 2018
In an update, Moody’s Investors Service confirmed the debt ratings and outlook of Academy, Ltd., the parent of Academy Sports & Outdoors, while also indicating that the retailer’s financial performance continues to erode. The report noted that Academy’s comps declined in the mid-single-digit range and EBITDA declined 12 percent in 2018.
Study Sees Strong Link Between Awards And Labels To Sporting Goods Purchases
A new survey of active consumers across Europe from ISPO finds 75 percent indicating they pay special attention to awards and technical labels such as Gore-Tex, Vibram or bluesign when buying new sporting goods.
Running USA: Traditional Distance Race Participation Sees Some Recovery
The number of runners registering for organized races in the U.S. was down slightly in 2018, continuing a five-year gradual drawback, according to Running USA’s annual U.S. Running Trends report. On the positive side, traditional distances – including the 5K, 10K, and half marathon – all increased year on year, while non-traditional distances and events drove the decline.
Under Armour Earns Upgrade On Improved Profit Outlook
Citigroup on Wednesday upgraded Under Armour on signs that its focus on profits is taking root and will pay off. The upgrade came a day after B. Riley reiterated its “Sell” rating on the stock as that firm’s annual brand survey found Under Armour losing ground to competitors.
Bullish Report On Outdoor Apparel Sector
A new study from Stifel finds outdoor apparel consumers generally rate apparel and footwear brands in the outdoor category with high regard and place particular importance on versatility, comfort and style. The top four brands identified as primary outdoor apparel brands in an accompanying survey were Nike, Columbia, The North Face and Under Armour.
Ten Active-Lifestyle Takeaways From Piper Jaffray’s Teen Survey
Vans and Lululemon are crushing it with teens. Nike and Adidas are plateauing while Under Armour and Supreme appear to be losing ground. But athletic apparel and footwear categories overall continue to grow in appeal with teens, according to Piper Jaffray’s 37th semi-annual Taking Stock With Teens survey.
Duluth Trading Warns Of Sales Slowdown
Shares of Duluth Trading fell $5.94, or 25.2 percent, to $17.60 Friday after the company reported fourth-quarter earnings that came in well short of Wall Street’s targets because of delivery challenges and a poor response to newer offerings. Guidance for the current year was also significantly cut with a sales recovery not expected until the second half.
