Sports Direct parent Frasers Group has signed a deal to acquire Dutch sports retailer Twin Sport BV as it looks to expand its footprint across the Benelux region and beyond. The retailer is part of the Intersport group of sports retailer around the world. Frasers currently has five stores in the Netherlands under the Sports World banner.

“Today we signed contracts to acquire Twin Sport,” commented Frasers Group CEO Michael Murphy in a LinkedIn post. “With over 30 years of experience and 17 sports stores across the Netherlands, this acquisition further demonstrates Sports Direct’s international expansion ambitions. I’m looking forward to welcoming and working with our new team members.”

Twin Sport reportedly had revenues of approximately £64.15 million, including VAT, in its 2023 financial year, according to reporting from Retail Gazette. The retailer has 17 brick & mortar locations and an online presence at

Retail Gazette said that Twin Sport is one of the leading omni-channel sports retailers across the Netherlands.

Frasers Group is also reportedly in negotiations to acquire more than 10 former retail locations of the defunct sports retailer Sprinter, which are located across the Netherlands. Sprinter’s parent company Sports Unlimited – which is owned by JD Sports – was declared bankrupt in December.

Image courtesy Twin Sport BV