SGB Executive Apparel

Nike, Inc. Sees Turnaround Efforts Lasting through Fiscal 2026

Analysts were optimistic about the “Win Now” initiatives outlined by CEO Elliott Hill, but many shared concerns that the path ahead is likely to be long and volatile, pushing into the 2026 fiscal year, which commences in July 2025.

EXEC: The Apparel Brands Bringing the Brand Heat in 2025

The Third Annual Brand Heat Index from L.E.K. Consulting identified the brands to have gaine in popularity, or increasing brand “heat,” across major product categories and generations in women’s and men’s footwear and apparel.

EXEC: Citi Survey Sees Nike Perceptions Slip, Adidas Gain

The February survey saw Nike retaining the highest Net Promoter Score of all the brands surveyed at +43 in February (down from +46 in December), followed by Adidas in the No. 2 spot (up from the No. 4 spot in December).