SGB Executive Apparel

EXEC: Gymshark Appoints Chief Supply Chain Officer
Gymshark has promoted Matt Rogers to the role of chief supply chain officer. Rogers, who started at Gymshark in 2023 as supply chain director, moves to the new role with immediate effect and sits on the fitness apparel maker’s executive committee, reporting directly to founder and CEO Ben Francis.

EXEC: On Brand to Open Four Stores in California, Two in São Paulo
On Holdings plans to open four stores in California this year in San Francisco, San Diego and Los Angeles, while also opening its first stores Brazil. The new store openings will bring its store count in California to seven and its total footprint to more than 70 stores worldwide.

EXEC: Puma Narrows Q2 Loss, Sales Slump 9 Percent
Puma SE reported currency-adjusted sales declined 9.4 percent for the second quarter due to the impact of ongoing business “reset” measures and reduced consumer demand. Adjusted sales in North America declined 16.7 percent. The brand maintained its annual guidance, which now includes a potential hit from the Middle East conflict and possible positive effects from lower tariff rates and tariff refunds worth just above or below €50 million.

EXEC: Canada Goose Looks to be Making Progress in Extending to Year-Round Brand
Canada Goose Holdings, Inc. reported a smaller loss in the fiscal first quarter ended June 30 with the help of margin improvement and a 9 percent sales gain on a currency-neutral basis. On an analyst call, Dani Reiss, chairman and CEO, noted that the period marked the strongest first-quarter adjusted EBIT margin since fiscal 2020.

EXEC: Birgit Kretschmer to Re-Join Adidas AG as CFO as Harm Ohlmeyer Plans for Year-End Exit
Kretschmer previously spent 25 years of her professional career in different leadership roles across the Adidas organization, including CFO of Adidas International BV, CFO of Western Europe, and SVP corporate & operations finance, which included overseeing the company’s Accounting, Treasury and M&A activities.

EXEC: Mammut Group to be Acquired by Chinese Alternative Asset Manager
Jacobs Capital has signed an agreement to sell the Swiss premium outdoor brand to CPE, a Chinese alternative asset manager. The transaction reportedly follows a successful transformation of Mammut under Jacobs Capital’s ownership.

EXEC: Gildan Divests HanesBrands Australia, Records 11 Cents/Share from Q2 Tariff Rebates
BBFIT Investments Pte Ltd is acquiring the HanesBrands Australia business for an enterprise valuation of approximately A$700 million (~$490 million), subject to customary purchase price adjustments.

EXEC: Did Adidas Overspend on World Cup Marketing?
Second quarter sales surged 14 percent on a currency-neutral basis as the brand’s World Cup success stimulated demand. Still, shares were trading down sharply on Thursday, July 30 as profits missed analysts’ expectations due to ramped-up marketing spend behind the event.

EXEC: Oakley Parent Sees Q2 Growth Moderate from Q1 Trends
EssilorLuxottica, the French parent company of Sunglass Hut, Oakley, Supreme, and Ray-Ban, among other eyewear brands, grew revenue 9.7 percent year-over-year at constant currency rates, as the second quarter (+8.7 percent) moderated from the 10.8 percent Q1 growth in what the company said was “a more unsettled macro environment on a global scale.”

EXEC: Quebec Outdoor Retailer, La Cordée, Files For Creditor Protection
Quebec-based outdoor retailer La Cordée filed for creditor protection for the second time in six years. According to court documents, the five-store chain owes more than $17 million in liabilities.

EXEC: Coats Group Sees OrthoLite’s Sales Dip in First Half
Coats Group plc reported revenue at its Ortholite insole business declined in the first half ended June 30 on a pro-forma basis due to challenging year-ago comparisons and temporary capacity issues in Indonesia. OrthoLite is projected to return to growth in the second half.

EXEC: Frasers Acquires Scotland’s Greaves Sports
Frasers Group, the parent of Sports Direct, announced the acquisition of Greaves Sports, which operates a famed six-story flagship in Glasow, Scotland.

EXEC: Sports Direct Lands Hoka as New Everlast Gyms+ Combo Opens in Dublin
The UK-based retailer opened an 85,000-square-foot integrated Sports Direct and Everlast Gyms+ flagship on Henry Street in Dublin, combining for the first time a retail and fitness format outside the UK. The opening also marks the official launch of Hoka in Sports Direct stores.

EXEC: Apparel Brands Sourced in Vietnam Hit Hardest by Latest Trump Tariffs
Vietnam became of darling of SE Asia sourcing during the first Trump Administration when it combined its low costs with low tariffs to take manufacturing business from China, eventually surpassing China last year. That status may be further challenged under the new Section 301 tariff detail that favor other countries while penalizing Vietnam.

EXEC: Roots Expands, Opens New Store at Vancouver Int’l Airport
Toronto-based Roots Corp. has opened a new store at the Vancouver International Airport (YVR), its second airport location. Roots also operates a store at the Taoyuan International Airport in Taiwan.









