SGB Executive Apparel
EXEC: Puma to Axe 900 Jobs as New CEO Resets Strategy
Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product range as it announced plans to slash 900 corporate jobs, or about 13 percent of its workforce.
EXEC: Adidas Posts Strong Q3 Results on Back of Strong DTC, Solid Wholesale; North America Lags
North America revenues for the Adidas brand were up 8 percent y/y, reflecting double-digit growth in both footwear and apparel, while accessories sales declined during the quarter, falling short of the double-digit increase posted for the quarter in all other regions.
EXEC: Moncler Delivers Flat Sales in Q3 as EMEA Declines Offset Americas Growth
Moncler S.p.A. reported revenues of €615.6 million ($717 mm) in the third quarter, down 1 percent on a currency-neutral basis. The Moncler brand’s sales in constant currencies grew 5 percent in the Americas region, declined 4 percent in EMEA, and were flat in the APAC region.
EXEC: VF Corp. Q2 Earnings Beat and TNF’s Return to Americas Growth Overshadowed by Soft Guidance
Shares of VF Corp. were down about 9 percent in late-afternoon trading on Tuesday, October 28, after the company reported earnings that topped expectations but provided guidance for the third quarter that fell below analysts’ targets. Growth in the latest quarter moderated slightly for The North Face and more notably for Timberland, although both are reportedly seeing healthy demand. Vans’ turnaround continues to make slow progress.
EXEC: Reebok Opens New Europe HQ in London; New Reebok Europe CEO Named
Marc Le Roux steps in as the new CEO of Reebok Europe, bringing decades of sneaker industry expertise and vision to the brand’s next chapter. He takes the helm from Interim CEO Steve Robaire, who will remain close to the Reebok Europe business in an advisory role to the GB Brands board.
EXEC: Wall Street Generally Bullish on Deckers Despite Soft Guidance
Deckers Outdoor Corp. saw several analysts reduce price targets on its shares and lower earnings estimates for the current and next fiscal year as management provided guidance that implied a growth deceleration in its fiscal second half. However, several analysts reiterated their “Buy” ratings on the stock, citing still-healthy demand signals, particularly for Hoka.
EXEC: Fila Brand Delivers LSD China Retail Growth in Q3 for Anta Sports
Anta Sports Products, Ltd. (Group), which operates retail stores in China for the Anta brand, as well as Fila, Descente, Kolon Sport, and Amer Sports, reported that retail sales, in retail value, for the Fila brand increased low-single digits year-over-year in the third quarter.
EXEC: Li Ning Posts MSD Decline in China Retail Sales in Third Quarter
Li Ning Company, Ltd. reported that retail sell-through for the third quarter at Li-Ning POS, excluding Li-Ning Young, declined by mid-single-digits year-over-year.
EXEC: Polygiene Profits Slide on Lower Sales
Polygiene Group reported a loss in the third quarter as sales declined 11 percent. The Swedish maker of antimicrobial fabric treatments cited the company’s underperformance to the strong dollar and U.S. trade policy, which are causing project delays, but also indicated that sales are recovering.
EXEC: RevolutionRace CEO Talks Fiscal Q1 Growth for the Outdoor Brand Across All Regions
Company CEO Paul Fischbein reported in a October 23 letter to investors that the Sweden-based outdoor apparel company saw sales growth of 15 percent in local currencies and 12 percent growth in reported Swedish krona currency with Germany leading the way. The U.S. saw a sales decline due to higher tariffs, which contributed to lower positive growth for the ROW region as a whole.
EXEC: Super Retail Group YTD Comps Rise 2.6 Percent, Led by Macpac Outdoor Banner
Super Retail Group (Group), the Australia-based parent of sports and outdoor banners Rebel Sport, BCF (Boating, Camping, Fishing), and Macpac, reported at its recent Annual General Meeting (AGM) its year-to-date sales performance through Week 16 of the current fiscal year.
EXEC: Adidas and Nike Segment H1 Trends Trail Non-Principal Brands at China Retail Partner
In addition to Adidas and Nike, Topsports also manages retail operations in China for other (non-principal) brands, including Puma, Converse, Vans, The North Face, Timberland, Asics, Onitsuka Tiger, Skechers, NBA, Li-Ning, Hoka, Kailas and Ciele Athletics.
EXEC: Dick’s SG Price Target Raised on FL Combination, Encouraging Sales Trends
D.A. Davidson raised its price target on Dick’s Sporting Goods to $270 from $250 after incorporating the potential benefits of the Foot Locker merger. Analyst Michael Baker also saw Dick’s ramp-up in hiring seasonal workers as a “bullish sign for near-term trends.”
Super Retail Group Promotes BCF Managing Director Paul Bradshaw to Group Managing Director and CEO
Super Retail Group, the Australian parent of sports and outdoor banners Rebel Sport, BCF and Macpac, appointed Paul Bradshaw, current managing director of BCF, as group managing director and CEO, effective November 1. Michael Wassman was promoted to managing director, BCF.
EXEC: Momentec Brands to Consolidate Three Warehouses Into New Customer Success Center
The parent of Alleson Athletic, Augusta Sportswear, and other team uniform brands will close three distribution centers as it centralizes operations into a 755,000-square-foot Customer Success Center facility in Kannapolis, North Carolina, commencing in early 2026.
