EBay, Inc. signed a definitive agreement to acquire Certilogo, an AI-powered apparel and fashion goods digital IDs and authentication provider.
The deal gives eBay access to Certilogo’s technology platform, which allows brands and designers to manage the lifecycle of clothing and lets consumers verify the authenticity of their clothing.
“For many years, consumers have turned to eBay as a trusted destination for buying and selling pre-loved apparel and fashion goods, not only because of the unmatched selection but because of our commitment to utilizing the latest technology to empower our sellers and buyers,” said Charis Marquez, VP of eBay. “Certilogo’s technology and talented team allows eBay to build on this commitment, establishing eBay as a leader in pre-loved fashion and offering new ways for consumers to connect and engage with brands.”
“Certilogo was created to build connections between consumers and brands, utilizing technology to simplify and strengthen those relationships and unlock information that fundamentally changes how we interact with apparel and accessories,” said Michele Casucci, CEO and founder of Certilogo. “EBay pioneered recommerce, while Certilogo pioneered connected products and consumer-facing digital authentication. By joining forces, we will be able to make an immediate and significant contribution, taking advantage of already consolidated skills and infrastructures, promoting a model that has its foundation in community and circularity.”
The deal’s closing is subject to the satisfaction of customary conditions, including regulatory approvals, and is expected to occur in the third quarter. Further details were not disclosed.
