Easton-Bell Sports has appointed Chris Zimmerman as the president of Easton Sports, effective immediately. Reporting to Paul Harrington, President and CEO of Easton-Bell Sports, Zimmerman will take the reigns within the Easton Sports division.
“Were fortunate to have this depth of expertise on board to lead Easton Sports. Chris brings a results-driven approach and a track record of creative and effective marketing on both the equipment and franchise sides of sport,” said Harrington.
Zimmerman will be made responsible for expanding Easton’s footprint through integrated product and marketing programs driven by consumer insights and designed to improve the brand’s performance for retail partners and customers worldwide.
“Easton has a long history of creating game-changing equipment that helps athletes perform better,” said Zimmerman. “Im looking forward to building on this great innovation heritage and helping deepen the Easton brand’s connection with athletes around the world.”
