Easton Sports has selected Agency 215 as its branding agency to generate national awareness and excitement for the brand and its sports equipment.

Agency 215 will launch a multi-tiered branding and integrated awareness program that is designed to excite consumers about Easton and the company’s full line of industry-leading baseball, softball, hockey and lacrosse equipment.

“We selected Agency 215 as our partner based on its expertise and deep understanding of the youth market, as well as its true passion for sports,” said Chris Zimmerman, president of Easton Sports. “We are confident Agency 215 is the best fit based on its strategic thinking, creative portfolio and track record at building brands. We needed an agency that could deliver superior results and provide a unique and modern perspective on how to best catch the attention of our passionate consumers.”

The account will be managed by San Francisco-based Agency 215, whose Microsoft Xbox campaign demonstrated the agency’s success connecting brands with influential youth audiences.

“Easton is one of the true heritage brands in all of sports,” said Scott Duchon, partner  Agency 215. “We're looking forward to creating a strong voice to reach the core athlete and taking Easton's brands into new and different directions.”