Dick’s SG Adds Maxfli to Private Brands Stable

TaylorMade-adidas Golf has sold off its Maxfli and related trademarks to Dick's Sporting Goods. The Noodle trademark and all golf ball patents will remain with TaylorMade-adidas Golf. The sale took effect February 11, 2008. Financial details will be kept confidential.

“Now that we've fully developed the TaylorMade brand as our premium ball franchise, we're committed to growing our business through our Tour Preferred and Burner families,” said Mark King, TaylorMade-adidas Golf President and CEO. “Dick's Sporting Goods has been a fantastic business partner of ours for many years and we know they will do a great job with the Maxfli brand.”

Dick’s SG Adds Maxfli to Private Brands Stable

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