Dana Design has hired Mountain Mecca, LLC, based out of Hailey, Idaho, to market the brand's packs, travel bags and shelters to specialty retailers in the Pacific Northwest, Northern Rockies and Alaska. The rep group, led by Greg McRoberts, a longtime industry sales rep, dedicated climber and backcountry enthusiast, will oversee sales in Washington, Montana, Idaho, Oregon and Alaska.
“Considering the advancements and category extensions we've introduced into the line, we wanted to find a rep team that had the knowledge and experience to grasp the collection in its entirety and run with it,” said Andy Anderson, Dana Design's sales manager. “Greg and his team already have a great reputation, an impressive track record and strong relationships with key accounts and core specialty retailers. It's a good professional and personality fit for the brand.”
