All Sport Group, the parent company of Dakine, announced the appointment of Grégoire Tulasne as Dakine’s European Sales Manager, effective April 1, responsible for building a sales strategy and leading the sales team.
Tulasne brings a wealth of experience in the Action Sports industry, having launched Nike ACG, sb and 6.0 and having been the sales director for Volcom in France.
Most recently, Tulasne created the first premium cider brand in the Basque Country, Topa. After selling the brand, he returns to his roots in the outdoor industry.
Romain Gardair, Dakine Europe Director, said, I feel excited, honored and proud to have appointed Grégoire Tulasneto to lead our European sales for Dakine. Gregoire brings an incredible level of knowledge, network, credibility, and passion to our project. I could not have dreamt of a better person for this role.
“Beyond his professional skills, Gregoire embodies All Sport’s values of empowerment, support, trust, and care. The way we do business is as important as the business we do. Over the past 3 months, we have been working at full speed to show our partners and the industry, overall, that our investment and belief on Dakine is unlimited. We will continue to do so with new strong talents joining us.
Images courtesy Dekine
