Cycling Sports Group (CSG) has renewed its partnership with Lifeboat Events and will again participate in its DealerCamp and Press Camp events at Deer Valley Resort in Park City, Utah this summer.
CSG, which is part of the Leisure/Recreation Segment at Dorel Industries Inc., encompasses several powerhouse brands, including Cannondale, Schwinn, GT, Sugoi and Mongoose. CSG will utilize PressCamp on June 18-22 to reveal new products to the media at Deer Valley Resort.
A month later, CSG will use DealerCamp, which takes place July 24-26, to provide dealers exclusive access to 2013 product, alongside a growing list of other bicycle manufacturers.
“We're excited to again participate in DealerCamp this year in Park City,” said Dave Manchester, SVP North America sales and marketing, Cycling Sports Group. “It's an ideal setting to host and introduce our exciting new lines and our dealers have reinforced our decision to return. The venue provides a stunning atmosphere where dealers can truly meet, ride, and decide.”
Lifeboat Events President Lance Camisasca praised CSG for its support of the event.
“We have a critical focus to bring more retailers into the expo venue for 2012 and Dave Manchester and the team have made a significant commitment to the global success of entire event by supporting in this effort” Camisasca said.
