City Sports launched its newly redesigned website at citysports.com. The new site will include comprehensive product pages, enhanced search functionality and increased customer service. These enhancements, combined with a selective head-to-toe product assortment across top brand names, along with free shipping to local City Sports stores, create a consistently superior multi-channel shopping experience for sporting goods customers.
In conjunction with the redesign, City Sports has upgraded to the latest version of the UniteU Connected Commerce (“UniteU”) platform, a City Sports partner since the website's inception in 2008. Highlights of the new platform include faster page loading and a more streamlined checkout process to deliver a better customer experience.
Users can now follow City Sports on Facebook and twitter to receive announcements about new product releases, sponsored events and up-to-date Run Club calendars, as well as read and participate in the interactive blog.
“As City Sports grows we want to ensure we are connecting with our customers outside of the store. Through online tools such as Facebook, twitter, our blog and the new citysports.com, we are able to engage with customers in a comprehensive and fun manner,” said CEO and President Jeffrey Connor.
City Sports, headquartered in Boston, MA, operates 17 retail stores in metropolitan locations in Boston, Providence, New York, Philadelphia, Washington D.C., Baltimore and Atlanta as well as online at citysports.com. C
