City Sports announced the opening of a high-profile flagship store in the heart of Manhattan at Rockefeller Center, 64 West 48th Street, between 5th and 6th Avenues. The retailer said the opening underscores “the company's growth strategy and commitment to providing metropolitan adults the ultimate sports shopping experience in the city.”

“We are extremely excited to open the second Manhattan City Sports location in one of the world's greatest cities,” said City Sports President and CEO Jeff Connor. “This store represents a strong brand statement and offers a compelling shopping experience for the New York performance athlete. This truly brings us back to the roots of our company which were built around a simple need, providing sports footwear, apparel, and equipment for the city athlete.”

The City Sports store is one of the largest in the chain with over 10,000 square feet and a layout that includes an 80 foot shoe wall that wraps around 1/4 of the store and includes over 300 pairs of shoes. The focus of the merchandising and product selection will be on the “City Sports” including running, fitness, tennis as well as lifestyle apparel and footwear.

The company was founded in 1983 and now operates 16 retail stores in metropolitan locations in Boston, Providence, New York, Washington D.C., Philadelphia, Baltimore and Atlanta as well as online at