The 2018 SFIA State of the Industry Report, released today, indicates the American sports and fitness products industry grew 2.4 percent in 2017, up from 2.0 percent growth in 2016 and 2015.
Category: Sports/Fitness
Warrior Dash Adds Multiple Distances Beginning In 2019
Warrior Dash, the obstacle course race that more than 3 million people have completed since 2009, announced additional race distance options beginning in 2019.

JBL Extends NBA Partnership
JBL renewed the company’s multi-year relationship with the NBA and expanded the company’s footprint among players and teams.
Nike Veteran Joins Curaleaf
Chris Melillo, who formerly served as senior director of stores North America for Nike Inc. and VP of stores for DTLR/Villa, has joined Curaleaf, a vertically integrated cannabis operator based in Wakefield, MA.
Sports Direct’s Chairman Keith Hellawell To Step Down
Sports Direct said Keith Hellawell plans to step down as chairman and as a director of the company, having served since November 2009. Senior Independent Non-Executive Director Simon Bentley has retired as a director.
Report: Adidas To Re-Up Naomi Osaka In Mega-Deal
Adidas is planning to sign a record-breaking endorsement deal with U.S. open champion Naomi Osaka, according to The Times.

Nike And Foot Locker Upgraded On Nike’s Innovation Pipeline
Nike was upgraded to “Buy” from Canaccord Genuity while Foot Locker was upgraded to “Outperform” by Wells Fargo. Both upgrades were tied to successful recent launches and bright prospects for future ones from Nike. Canaccord Genuity analyst Camilo Lyon also called Nike’s controversial Colin Kaepernick “Just Do It” anniversary campaign a “stroke of genius.”
Rossignol Group Announces New SVP, Global Bike Division
The Rossignol Group, home of the iconic bicycle brands Felt, Rossignol and Time, announces the departure of co-founder and president of Felt, Bill Duerhing Coinciding with this departure, the Rossignol Group has announced the appointment of Scott Rittschof as senior vice president, Global Bike Division.
West Coast Fitness Secures Investment
Castanea Partners, a private equity firm, made an investment in West Coast Fitness LLC, a leading franchisee and area representative of Orangetheory Fitness that operates ten Orangetheory studios and oversees an additional seventeen studios owned by other franchisees in Los Angeles and San Francisco’s South Bay area.
Project High Five Launches To Tackle Youth Sports Crisis
Project High Five (PH5), an online community designed to help keep kids engaged in team sports longer, announced the official launch of the community’s online platform.
OrderMyGear Hires Under Armour’s Matt Kaplan As Head Of Enterprise Sales
OrderMyGear, the e-commerce enabler for the team channel, hired Matt Kaplan as the head of enterprise sales, a new position at the growing company. Kaplan comes to OrderMyGear from Under Armour, where he worked for 16 years in a variety of leadership roles, most recently as the director of sales for Team Sports.

Riddell And Peyton Manning Award Smarter Football Equipment To 18 Programs
Riddell and brand ambassador Peyton Manning announced the 18 recipients of the 2018 Smarter Football equipment grants and congratulated each program with a personalized video message from Manning.

Adidas Continues As Sponsor Of German Football Association
The German Football Association (DFB) and Adidas announced the extension of their partnership.

One Week In: Nike’s Kaepernick Saga
It’s been a week since Nike caused an nationwide uproar over the company’s decision to make Colin Kaepernick the face of the thirtieth anniversary of the company’s “Just Do It” campaign. Boycott threats, shoe burnings, and at least two colleges vowing to stop wearing and one store vowing to stop selling Nike product have arrived so far. But praise, loads of media exposure and indications of a sales bump also came.
Dick’s Sets Grand Opening For Four Stores
Dick’s Sporting Goods will be opening four new Dick’s Sporting Goods stores in September. The stores are in Sarasota, FL; North Port, FL; Tucson, AZ and Schererville, IN.