Muscle Up Marketing, a full-service marketing firm specializing in serving the health and fitness industry, announced its partnership with ABC Financial, the leading software and payment processing provider to the health and fitness industry.
Category: Sports/Fitness
DeAndre Ayton Partners With Shamrock Farms
Shamrock Farms, the maker of the line of Rockin’ Protein beverages, announced that professional basketball player, DeAndre Ayton joined the company as an ambassador.
Badger Sportswear Investigating Report Chinese Detainees Are Making Products
Shipments from a factory located at an internment camp in China’s Xinjiang region went to Badger Sportswear, based in Statesville, NC, according to a report from the Associated Press. On Sunday, John Anton, CEO Founder Sport Group, the parent of Badger Sportswear, told the AP that the company is investigating the shipments and will source product from other locations in the meantime.
Accell Group To Explore Sale Of U.S. Business
In an update on its recently sharpened ‘Lead Global, Win Local’-strategy, Accell Group said it determined that the U.S. business is a non-core asset and management will explore a sale of the unit. Accell’s cycling brands sold in the U.S. include Raleigh, Diamondback and Redline.
Sweden Selected To Host 2021 Special Olympics World Winter Games
Sweden has been granted the opportunity to host Special Olympics’ flagship sporting event, the World Winter Games in 2021.
Vineyard Vines Launches NFL In-Store Pop-Up At Grand Central Terminal
Vineyard Vines, the lifestyle brand known for its smiling pink whale logo, announced the debut of a pop-up in-store activation at Vineyard Vines Grand Central. The Unlock Your NFL Fan Style experience is in partnership with the National Football League (NFL), and will celebrate the Vineyard Vines’ idea that Every Game Day Should Feel This […]
Asics Launches Activation To Support Syrian Refugee Children Through Sport And Play
Asics has launched an expanded activation in their partnership with the charity Right To Play to help change the lives of refugee children in Lebanon. Every $10 donation made to Right To Play supports a child’s play for 10 weeks.
Tariff Talk: How Is The Industry Responding?
GoPro last week announced plans to move most of its U.S.-bound camera production out of China by the summer of 2019 to mitigate the potential impact of inclusion on any new tariff lists. With significant uncertainty continuing, here’s an update from a few industry execs from third-quarter conference calls on what they’re planning to do to mitigate the potential tariff impact.
Lululemon Ranks Nine On Glassdoor’s Best Workplaces List
Lululemon was the second highest-ranked retailer in Glassdoor’s “2019 Best Places to Work” survey for U.S. companies. Work/life balance, healthy associate discount, free workout classes and benefits were called out favorably in reviews.
Clean Bottle Acquired By Investment Firm
Clean Designs LLC, the parent company of Clean Bottle, has been acquired by Split Peak LLC, a private investment firm based in Boca Raton, FL.
Garmin Health Partners With Medical Wearable
Garmin International Inc., a unit of Garmin Ltd., announced a collaboration with ActiGraph to explore creation of innovative health and activity monitoring solutions that would utilize Garmin wearables and ActiGraph‘s CentrePoint data analytics platform for academic research, clinical trials, and remote patient monitoring.
Report: Adidas To Come Out With Donavan Mitchell Shoe
According to a SLCdunk.com report, Adidas is coming out with its first signature shoe for Donavan Mitchell, star guard of the Utah Jazz.
November Retail Sales Increase 5 Percent
November retail sales were up 0.7 percent seasonally adjusted from October and increased 5 percent unadjusted year-over-year, completing the first half of the holiday shopping season with spending on track to easily meet the National Retail Federation’s forecast, NRF said.
Auburn Researchers Suspect Additional Rules For Player Safety Could Decrease College Football Fandom
A team of researchers from Auburn University suspect additional regulations that improve player safety and make the game less violent could impact fandom. While social and behavioral effects of violence in movies and video games have been studied extensively, much less is known about how sports affect perceptions of violence.
IOC Launches First Olympic Store For Chinese Fans With Alibaba
The International Olympic Committee (IOC) and Worldwide TOP Partner Alibaba Group announced the launch of the first-ever Olympic store on Tmall, China’s largest B2C marketplace for brands and retailers.
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