SwimOutlet.com, the web’s biggest swim shop, has become the first swim retail partner for Mizuno in the U.S.
Category: Sports/Fitness
Fanatics Signs Luka Doncic To Memorabilia Partnership
Fanatics announced an exclusive partnership with NBA rookie phenom Luka Doncic, who will join its roster of athletes housed under the company’s memorabilia division, Fanatics Authentic.
Pearl Izumi Launches New Brand Positioning
Pearl Izumi is introducing a new brand positioning with the tagline “Here we go” that celebrates the common feelings all riders share and the positive impact we can have on our communities through bicycles.
BiPro Named Official Protein Sponsor Of USA Bobsled & Skeleton Team
BiPro, the protein company, officially announced its partnership with USA Bobsled & Skeleton (USABS) as their official protein supplier.
Myos Rens Technology Announces First Endorsement Deal for Yolked With The NBA’s Aaron Gordon
Myos Rens Technology Inc., a nutrition company, announced an endorsement partnership with the NBA’s Aaron Gordon of the Orlando Magic.
Aisle Talk Week Of February 4
Top headlines from the active lifestyle industry you may have missed this week, including a number of former Cabela’s employees, led by Matt Highby, officially launching Highby Outdoors, an e-commerce site focusing on outdoor gear.
Dow Renews Partnership With USA Luge Team
Dow and USA Luge have announced the renewal of Dow as the Official Technical Partner of the USA Luge team through 2022.
Tissot Opens Basketball Concept Store In New York City
Tissot, the Swiss watch brand, celebrated the official opening of its fourth New York City boutique, a concept store dedicated to the brand’s status as Official Watch and Official Timekeeper of the NBA.
Reebok Signs New Ad Agency
Reebok appointed Deutsch as its new global creative agency of record.
Transformation Efforts Pay Dividends For Amer Sports In 2018
Amer Sports, which is close to completing its mega-merger with China’s Anta Sports, reported a “solid” fourth quarter with slightly lower earnings but improving sales momentum. The gains were led by its Arc’teryx and Peak Performance apparel brands, strong DTC growth, and accelerated growth in China and the U.S.
New Wave Group’s Q4 Sales Expand 19 Percent
New Wave Group AB, the Swedish-based owner of Craft, Cutter & Buck and a number of other sports brands, reported sales amounted to SEK 1,94 billion in the fourth quarter against SEK 1.63 billion, a gain of 19 percent year over year.
Callaway Golf Teeing Up Jack Wolfskin Strategy
Solid performance across Callaway Golf Co.’s core golf business led to impressive revenue growth in 2018, and now the company is banking on a new division—Jack Wolfskin, which Callaway just acquired—to become an integral asset. For the full year of 2018, Callaway’s net sales increased $194 million, or 19 percent, to $1.2 billion, reflecting increases in each of the company’s operating segments and in each reporting region.
Champion Soars Again In Q4
HanesBrands Inc. said its Champion business, excluding the C9 line being phased out at Target, catapulted 50 percent in the fourth quarter, reached $1.36 billion in the full year, and is well on track to hit $2 billion in annual sales by 2022.
Foot Locker Announces $100M Strategic Investment In GOAT Group
Foot Locker Inc. announced that it is making a $100 million strategic minority investment through its subsidiary in 1661, Inc., d/b/a GOAT, a managed marketplace for authentic sneakers operating the GOAT and Flight Club brands.
HanesBrands Q4 Powered By Huge Growth For Champion
HanesBrands announced fourth-quarter 2018 results, including net sales growth of 7 percent and double-digit operating profit growth. Both earnings and sales exceeded Wall Street’s targets. Champion sales increased more than 50 percent outside the U.S. mass channel.
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