Pearl Izumi is introducing a new brand positioning with the tagline “Here we go” that celebrates the common feelings all riders share and the positive impact we can have on our communities through bicycles.

According to Geoff Shaffer, VP of Brand Marketing, “We developed our new brand position with a connection to our Mission and the brand’s history to establish a perspective that’s uniquely Pearl Izumi. No other brand is like this brand. We have so much history, and have been a part of so many riders’ cycling experiences, we believe we have incredible future potential by capturing the inclusivity that’s in the DNA of our brand. This is the beginning of an entirely new chapter.”

More details are available HERE.