GMR Marketing announced that Ken Black, the former vice president of digital design transformation and global Olympic creative director at Nike, has joined the agency as chief creative officer.
Category: Sports/Fitness
Delta Apparel Sees Double-Digit Growth In Q4
Delta Apparel Inc. expects sales to climb in the range of 12 percent to 14 percent in the fiscal fourth quarter ended September 28.
USA Wrestling Partners With EarSplintz
USA Wrestling named EarSplintz will be an official sponsor through the 2021 season. The sponsorship designates EarSplintz as an Official Cauliflower Ear Prevention sponsor for USA Wrestling.
Ursa Major Raises Growth Equity Round Led By Fenwick Brands
Fenwick Brands, a private equity fund, has led a $5 million growth financing round for Ursa Major, a pioneer brand in the clean skincare market.
Blink Fitness Enhances Mobile App
Blink Fitness said that an upgrade to its app will allow members to take full advantage of their benefits at any time with added utilities like the ability to book a training session.
Soccer Study Shows Unequal Halo Significantly Lowers Concussion Rate
A University of Wisconsin soccer study shows that Unequal Halo headgear significantly reduced the incidence or severity of sport-related concussion (SRC), in U.S. high school athletes, specifically, by 100 percent for boys and 35 percent for girls.
Topgolf Partners With Jada Pinkett Smith And Will Smith
Topgolf Studios, a brand expression of Topgolf Entertainment Group, and Jada Pinkett Smith and Will Smith’s Westbrook Inc.’s newly launched content studio Westbrook Media, have joined forces in a multifaceted partnership to create original entertainment.
U.S. Olympic Swimmer Ryan Lochte Launches Fitness Program
Fitplan, a personal training app that connects members to world-class trainers and athletes for their workout plans and expert advice, is joining forces with 12-time Olympic medalist, Ryan Lochte, to launch a new training program inspired by Lochte’s own workout regimen.
PowerBilt Hires Paul Boe As President
PowerBilt Holdings announced that Paul Boe has joined the company as its president. Most recently, he was at Callaway Golf where he was responsible for product and brand management for their OGIO product line.
Dick’s To Open Seven Stores In October
Dick’s Sporting Goods will be expanding its nationwide footprint with the opening of five Dick’s Sporting Goods stores and two Golf Galaxy stores in October.
Puma Signs Lakers’ Kyle Kuzma
Puma signed Los Angeles Lakers forward Kyle Kuzma to a five-year endorsement deal, according to The Athletic.
Skechers Signs Clayton Kershaw
Skechers announced that it’s teaming up with Los Angeles Dodgers all-star ace Clayton Kershaw on a new multi year partnership. The popular pitcher will appear in global marketing campaigns for Skechers men’s performance and athletic lifestyle footwear set to launch in 2020.
Technogym Partners With Michael Johnson Performance
Michael Johnson Performance (MJP), the provider in athletic performance training, has partnered with Technogym, the designer and producer of technology-driven smart connected sports performance equipment.
Drive Shack Announces Leadership Addition
Drive Shack Inc., an owner and operator of golf entertainment venues and traditional golf courses, appointed Hana Khouri as president.
TRX Acquires XD
TRX, the developer of functional training equipment and training content, has significantly expanded its product line and product development capabilities with the acquisition of XD, a leader in Kevlar-based fitness equipment manufacturing.
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