Topgolf Studios, a brand expression of Topgolf Entertainment Group, and Jada Pinkett Smith and Will Smith’s Westbrook Inc.’s newly launched content studio Westbrook Media, have joined forces in a multifaceted partnership to create original entertainment. The first project under the partnership will be an original comedy series titled THIS JOKA, which Topgolf Studios, Westbrook Media and Will Smith are developing together. This innovative partnership is designed to not only create compelling storytelling and entertainment, but also to further engage and grow Topgolf communities around the globe.
In addition to the original comedy series, Topgolf and Westbrook Media will co-develop an original series for Topgolf Entertainment Group’s owned and operated networks, complementing Topgolf’s current award-winning series. The two will also create philanthropy driven content to connect communities through the universal language of giving and empower the lives of those in need together.
“As a global brand in constant pursuit of the unexpected, our partnership with Westbrook Media highlights how our unique blend of technology and original content entertainment can bring communities together,” said Topgolf Entertainment Group Chief Executive Officer Dolf Berle. “We look forward to collaborating with Westbrook Media as our Topgolf vision to connect people in meaningful ways aligns well with their company philosophy.”
“At Westbrook, we are always trying to push the envelope beyond what’s expected to make content and tell stories that cut through. When we get to partner with a brand like Topgolf that takes forward-thinking risks to make content that builds their brand, creates unique IP and entertains audiences to become a part of culture, we see it as a huge win,” said Brad Haugen, CEO of Westbrook Media. “We couldn’t be more thrilled.”
Lukas Kaiser of Westbrook Media and Chad Nelson of Topgolf Entertainment Group will collaboratively oversee development of THIS JOKA.
“This deal cements our philosophy and mission to connect people in meaningful ways through compelling storytelling and engaging content,” said Chad Nelson, Topgolf Studios Chief Creative Director. “The collaboration will bring fun, new entertainment content leveraging both the Smith’s and Westbrook’s track record of success, while tapping into Topgolf’s network and digital capabilities as an independent studio.”
Topgolf Studios’ current, award-winning slate of original content series includes: Who Will Rock You?, Topgolf Chef Showdown and In Focus; currently available on www.youtube.com/topgolf.
The partnership between Topgolf Entertainment Group and Westbrook Media was brokered by Creative Artists Agency (CAA).
