Fitt Adds New Funding, Strategic Investor In Mindbody

Fitt, a location-based platform that connects people to healthy living experiences across fitness, food, outdoors, and events, announced it has completed an investment round. Mountain State Capital led the round with participation from Riverfront Ventures and Mindbody, as well as continued support from previous investor TNC Ventures.

Social CBD Partners With Portland Thorns FC

Social CBD, the wellness company providing CBD solutions, announced a partnership with the National Women’s Soccer League’s Portland Thorns FC. The partnership is the first between a CBD brand and NWSL club.

Asics Takes Stake In Pyrates Smart Fabrics

Asics Corp. announced that Asics Ventures Corporation, its investment subsidiary, has taken an equity stake in Pyrates Smart Fabrics, a Spanish startup that develops and supplies advanced and responsible fabrics.

Beeline Bikes Sold

Beeline Bikes, which provides software that helps bike shops schedule service work and fulfill online sales, has been sold from Accell’s remaining North American portfolio, according to Bicycle Retailer. 

Wilson Partners With National Lacrosse League

The National Lacrosse League (NLL) announced a partnership with Wilson Sporting Goods, naming Wilson and their EvoShield line as an official supplier of performance-driven sports protective gear. It is the first time that Wilson will actively engage in the sport of lacrosse.

Major League Baseball To Open MLB Flagship In Midtown Manhattan

Major League Baseball announced that it will open the MLB Flagship Store, a state-of-the-art retail destination, next summer in New York City. Located at 1271 Avenue of the Americas in the heart of Manhattan, the MLB Flagship Store will be the league’s first permanent retail location in the United States.

Sports Direct Demands Inquiry Into Nike-Adidas Dominance

Sports Direct, the U.K.’s largest sporting goods chain, is calling for a Europe-wide investigation into the dominance of Nike and Adidas in the sportswear market. The call follows ongoing moves by Nike to stop selling to “undifferentiated, mediocre” retailers and apparent fears that Adidas may follow suit.